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GTM Marketing Manager for Folderly

· Job Posted January 25, 2026
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Job Description

This isn't your typical marketing role. While we are AI-forward, your mission is grounded in a specific market gap: email deliverability as a competitive advantage. We are targeting startups and budget-conscious companies that can’t afford to let their outreach land in spam. You will own the GTM execution, moving us from a technical tool to the "must-have" solution for cold outreach success. You'll be responsible for a phased, milestone-based strategy that validates messaging through deep customer discovery before scaling.

Job Responsibility

  • AI Visibility Strategy: Build and execute our presence across LLMs. Research how AI models source and cite information, identify opportunities, and position Folderly as the authoritative voice in email deliverability
  • SEO & Content Engine: Own organic traffic growth through technical SEO, high-quality content creation, and strategic keyword targeting. Build content that ranks AND gets cited by AI
  • Competitor Intelligence: Create comparison content and battle cards. Understand our landscape (Warmbox, Lemwarm, etc.) and articulate why Folderly wins
  • Technical Authority & Page Ownership: Develop high-authority, deep-dive guides on technical email infrastructure (SPF, DKIM, DMARC) and inbox placement
  • you will partner directly with Design to transform these complex concepts into high-converting, visually intuitive landing pages and interactive tools
  • Partnership Content: Support co-marketing initiatives with partners and build content that amplifies our reach through strategic collaborations

Requirements

  • Proven SEO chops: You've driven meaningful organic traffic growth for a B2B SaaS company. You can show your work
  • AI-curious (or AI-obsessed): You're already thinking about how AI is changing search and discovery. Bonus if you've experimented with AI citation strategies
  • Strong writer: You can translate complex technical concepts into content that's both authoritative and accessible. No jargon soup
  • Data-driven: You make decisions based on metrics, not vibes. You know your way around analytics tools
  • Self-starter: We're a small team. You'll have ownership and autonomy—which means you need to drive your own roadmap without hand-holding

Nice to have

  • Background in email marketing or email deliverability
  • Experience with programmatic SEO
  • Familiarity with tools like Ahrefs, Semrush, Clearscope, or Surfer

What we offer

  • Competitive Pay
  • Remote-First Flexibility
  • Professional Growth: regular feedback, 1:1s, internal mobility, knowledge-sharing, internal wiki, library of the latest business books
  • Well-being focus: mental health lectures and support
  • Recharge Time: 20 paid vacation days, parental leave, fully covered sick days, and unlimited days off for unexpected needs
  • Global Sync: align with U.S. holidays
  • Memorable Team Experiences: online team-building events and all-hands gatherings
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