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GTM Manager

United States, Bellevue 86700.00 - 156400.00 USD / Year · Job Posted February 21, 2026
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Job Description

T-Mobile builds our brand around outstanding products and services that make a significant impact on consumers' busy lives. The Go To Market Manager will be responsible for flawless execution of initiatives across the consumer portfolio, leading teams through the end-to-end process. This role will be focused on activating cross-functional teams across the organization to deliver best-in-class consumer products/projects with exceptional customer and frontline experiences and ensuring the enterprise is prepared and aligned to deliver against business metrics and timelines.

Job Responsibility

  • Full understanding of the consumer business including current and future roadmap
  • Oversee a variety of initiatives from concept development to market launch across the consumer landscape with a laser focus on customer experience and launch readiness
  • Act as a strategic partner for business and product partner teams
  • Review and understand the project strategy, experience, and business objectives, and provide input on potential risks, gaps, and/or competing priorities
  • Ensure operational execution plans are aligned with the business objectives
  • Support development and alignment of overall customer experiences and end to end customer flow (buying, using, servicing, etc.)
  • Call out any risks and assist cross functional teams with mitigation and contingency plans
  • Lead the Go To Market Certification process, ensuring broad leadership visibility, cross-functional alignment, and a high-quality launch experience that meets defined expectations
  • For supported initiatives, create and own the Single Source of Truth (SSOT)
  • Brief and lead cross-functional support teams to ensure a successful and on-time launch
  • Review and approve frontline training and customer-facing marketing support content for accuracy and consistency, ensuring alignment of key messaging and positioning across all channels
  • Manage the creation and approvals process of customer positioning and all up FAQs ensuring the outcome aligns with the key marketing message and frontline needs
  • Drive pre and post launch preparedness – GTM Certification, go/no-go approvals, support war rooms, performance tracking and levers to steer to KPIs
  • Provide ongoing consumer channel support to ensure initiatives are meeting business goals and support frontline feedback, when necessary, across the product lifecycle
  • The role requires strong cross functional partnership across the enterprise
  • specifically, with sales, customer service, marketing, PR, legal, product management, and web strategy operations leadership to ensure flawless execution for T-Mobile products and services

Requirements

  • Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
  • 4-7 years Marketing or relevant experience (Desired: wireless or technology experience) (Preferred)
  • Excellent organization skills with attention to detail
  • Excellent interpersonal, presentation, oral, and written communication, and negotiation skills
  • Proven track record of defining and executing go-to-market strategies
  • Strong analytical, quantitative, and critical thinking skills
  • with strong bias towards data-based decision making
  • Shows initiative, anticipates, and prepares for upcoming situations, takes advantage of opportunities, acts quickly and decisively, addresses issues before they become problematic
  • Proven ability to engage and influence large teams and functional leaders
  • Ability to work efficiently and effectively under extreme time constraints to deliver high quality results under critical deadlines
  • Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
  • Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
  • Excellent consumer instincts – know what customers care about and how the wireless service model can support
  • At least 18 years of age
  • Legally authorized to work in the United States

Nice to have

4-7 years Marketing or relevant experience (Desired: wireless or technology experience)

What we offer

  • competitive base salary and compensation package
  • annual stock grant
  • employee stock purchase plan
  • 401(k)
  • access to free, year-round money coaches
  • medical, dental and vision insurance
  • a flexible spending account
  • employee stock grants
  • employee stock purchase plan
  • paid time off
  • up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • back-up care
  • enhanced family support
  • childcare subsidy
  • tuition assistance
  • college coaching
  • short- and long-term disability
  • voluntary AD&D coverage
  • voluntary accident coverage
  • voluntary life insurance
  • voluntary disability insurance
  • voluntary long-term care insurance
  • mobile service & home internet discounts
  • pet insurance
  • access to commuter and transit programs

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