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T-Mobile builds our brand around outstanding products and services that make a significant impact on consumers' busy lives. The Go To Market Manager will be responsible for flawless execution of initiatives across the consumer portfolio, leading teams through the end-to-end process. This role will be focused on activating cross-functional teams across the organization to deliver best-in-class consumer products/projects with exceptional customer and frontline experiences and ensuring the enterprise is prepared and aligned to deliver against business metrics and timelines.
Job Responsibility:
Full understanding of the consumer business including current and future roadmap
Oversee a variety of initiatives from concept development to market launch across the consumer landscape with a laser focus on customer experience and launch readiness
Act as a strategic partner for business and product partner teams
Review and understand the project strategy, experience, and business objectives, and provide input on potential risks, gaps, and/or competing priorities
Ensure operational execution plans are aligned with the business objectives
Support development and alignment of overall customer experiences and end to end customer flow (buying, using, servicing, etc.)
Call out any risks and assist cross functional teams with mitigation and contingency plans
Lead the Go To Market Certification process, ensuring broad leadership visibility, cross-functional alignment, and a high-quality launch experience that meets defined expectations
For supported initiatives, create and own the Single Source of Truth (SSOT)
Brief and lead cross-functional support teams to ensure a successful and on-time launch
Review and approve frontline training and customer-facing marketing support content for accuracy and consistency, ensuring alignment of key messaging and positioning across all channels
Manage the creation and approvals process of customer positioning and all up FAQs ensuring the outcome aligns with the key marketing message and frontline needs
Drive pre and post launch preparedness – GTM Certification, go/no-go approvals, support war rooms, performance tracking and levers to steer to KPIs
Provide ongoing consumer channel support to ensure initiatives are meeting business goals and support frontline feedback, when necessary, across the product lifecycle
The role requires strong cross functional partnership across the enterprise
specifically, with sales, customer service, marketing, PR, legal, product management, and web strategy operations leadership to ensure flawless execution for T-Mobile products and services
Requirements:
Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
4-7 years Marketing or relevant experience (Desired: wireless or technology experience) (Preferred)
Excellent organization skills with attention to detail
Excellent interpersonal, presentation, oral, and written communication, and negotiation skills
Proven track record of defining and executing go-to-market strategies
Strong analytical, quantitative, and critical thinking skills
with strong bias towards data-based decision making
Shows initiative, anticipates, and prepares for upcoming situations, takes advantage of opportunities, acts quickly and decisively, addresses issues before they become problematic
Proven ability to engage and influence large teams and functional leaders
Ability to work efficiently and effectively under extreme time constraints to deliver high quality results under critical deadlines
Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
Excellent consumer instincts – know what customers care about and how the wireless service model can support
At least 18 years of age
Legally authorized to work in the United States
Nice to have:
4-7 years Marketing or relevant experience (Desired: wireless or technology experience)