GTM Manager Apple Search Ads

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K apps, process $2B in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential. We are a team of 200+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of the fastest-growing mobile SaaS companies and aiming to become number one worldwide. Beyond our core subscription platform, Adapty is rapidly expanding into User Acquisition with Adapty Apple Ads – keyword-level ROAS without an MMP, cohort tracking, automation, and full-funnel attribution. The product is gaining traction but has no dedicated marketing yet. As our first GTM Manager for this product line, you will define how it reaches its audience and build the go-to-market engine from scratch.