GTM Engineer – Demand Generation Job at 80Twenty

Director of Demand Generation

We're looking for a Head of Demand Generation to own how the world finds Cortex....

Location

United States

Salary:

190000.00 - 230000.00 USD / Year

Cortex

Expiration Date

Until further notice

Requirements

7+ years of B2B SaaS demand generation experience
At least 3+ years in a leadership or senior IC role
Proven track record generating pipeline in developer tools, infrastructure software, or technical B2B products
Deep expertise across multiple demand gen channels: paid search, paid social, SEO, content marketing, ABM
Strong analytical skills with experience using tools like Google Analytics, Salesforce, and marketing automation platforms (Marketo, HubSpot, or similar)
Data-driven mindset with ability to measure, optimize, and prove ROI of marketing investments
Experience selling to technical buyers (CTOs, VPs of Engineering, Platform Engineers)
Self-starter mentality with bias for action and experimentation
Excellent cross-functional collaboration skills and ability to influence without authority
Comfortable working in a fast-paced startup environment where you'll need to be both strategic and hands-on

Job Responsibility

Own Cortex's demand generation strategy end-to-end, from awareness through lead conversion
Build and execute multi-channel campaigns across paid search, paid social (LinkedIn, Reddit), SEO/SEM, content syndication, webinars, and emerging channels
Design and run rapid experiments to discover what channels, messages, and tactics drive the highest quality pipeline
Partner with Product Marketing to translate product messaging into high-converting campaigns that resonate with engineering leaders
Collaborate with Sales and GTM Ops to optimize lead scoring, routing, and handoff processes that maximize conversion rates
Manage demand generation budget and prove ROI across all channels with clear attribution and performance metrics
Build reporting frameworks to track key metrics: traffic, MQLs, SQLs, pipeline contribution, CAC, and conversion rates by channel
Work with our content and design teams to develop assets that support demand generation programs
Stay ahead of industry trends and competitive tactics in the developer tools space
Scale the demand generation function as we grow, potentially building a team over time

What we offer

National medical, dental & vision insurance (we cover 100% for employees!)
Unlimited PTO & flexible working hours
401k plan
Gender-neutral parental leave
$1000 yearly Learning & Development stipend
$400 monthly perks stipend (use it on anything)
Pet Insurance

Fulltime

Account-Based Marketing Manager

Atlassian is looking for an experienced ABM Manager to join the Global Account-B...

Location

United Kingdom

Salary:

Not provided

Atlassian

Expiration Date

Until further notice

Requirements

5+ years of ABM, demand generation, field marketing, or regional marketing experience
proven track record designing, executing, and measuring integrated marketing campaigns and outbound programs in partnership with sales in a high-growth environment
experience working within a multi-product organization
experience working with Salesforce, Marketo, and an ABM stack including Demandbase, Outreach, Drift, Zoominfo, TechTarget Priority Engine, 6sense, etc.
excellent written and verbal communication skills
French or German fluency is a plus

Job Responsibility

be the relationship lead for the dedicated EMEA Enterprise AE and SDR teams
be the relationship lead for the EMEA Enterprise Sales Leadership team
craft compelling omni-channel campaign strategy including 1:1 and 1:few campaigns to achieve pipeline goals for target accounts in EMEA, while leveraging account and contact-level insights
be the strategy lead on providing insights and recommended plays for AEs and SDRs
consistently communicates learnings, blockers, and wins and is an effective communicator that can summarize documents and plans
develop media plans and own program budget
contribute to campaign ideation and drive alignment to primary pipeline targets, as well as marketing leading indicators
strong partner to PMMs to communicate feedback on content, offers, and programs given EMEA and sub-region nuances
partner with Marketing Operations and Sales Operations to raise any tracking or operational challenges
partner with Marketing Operations and Sales Operations to reinforce enablement on ABM campaigns and tools

What we offer

health and wellbeing resources
paid volunteer days

Fulltime

Technology Outbound Product Manager

Join the innovators of OpsRamp as its technology product management leader, resp...

Location

India , Bangalore

Salary:

Not provided

Hewlett Packard Enterprise

Expiration Date

Until further notice

Requirements

Bachelor's degree in marketing, engineering, computer science, or a related field
MBA or advanced technical degree preferred
4+ years of experience in technical marketing, product marketing, or product management, or pre-sales in observability, ITOM, log management, SaaS and enterprise software, or IT infrastructure industries
Knowledge/experience with SaaS software preferred
Public cloud experience is a plus
Knowledge of application modernization (e.g., Kubernetes), automation (python, pipelines, PowerShell, etc.) is a plus
Proven track record of developing and executing successful GTM strategies and campaigns that drive awareness, demand generation, and market leadership
Excellent written and verbal communication skills, with the ability to distill complex technical concepts into clear, concise, and compelling messaging and content
Strong analytical skills and experience conducting market and competitive analysis to identify key trends, insights, and opportunities
Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams and multiple stakeholders

Job Responsibility

Develop and execute technical evangelizing strategies to drive awareness, demand generation, and market leadership for OpsRamp solutions
Collaborate with product management and engineering teams to deeply understand product features, capabilities, and roadmaps, and translate them into compelling value propositions, messaging, and content
Create and maintain a wide range of technical collateral, including whitepapers, solution briefs, presentations, videos, demos, and blog posts
Drive the creation and delivery of technical enablement materials to support technical sales, partners, and customers, including training presentations, FAQs, and technical guides
Conduct market and competitive analysis to identify key trends, insights, and opportunities to differentiate OpsRamp in the ITOM market
Serve as a technical evangelist and spokesperson for OpsRamp at industry events, conferences, webinars, and customer meetings
Collaborate with product marketing and corporate marketing teams to develop technical content that drives engagement, leads, and pipeline
Gather key customer and target audience insights to inform product positioning and messaging as well as the product roadmap
Contribute to GTM strategy and messaging, and help maintain technical accuracy of marketing messages.

What we offer

Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion

Fulltime

Head of Marketing

We're seeking a Head of Marketing to lead our go-to-market strategy during a piv...

Location

United States , San Francisco

Salary:

Not provided

Tavus

Expiration Date

Until further notice

Requirements

8+ years of marketing experience
At least 3+ years in leadership roles at consumer products industry, high-growth B2B SaaS or developer-focused companies
Proven track record building and scaling marketing from early stage ($5M-$50M ARR) through hypergrowth
Deep expertise in product marketing, brand strategy, and technical product marketing for developer-focused products
Experience with both product-led growth (PLG) and enterprise sales motions
Strong storytelling ability
Data-driven mindset with experience partnering with growth teams on pipeline and revenue metrics
Entrepreneurial builder mentality
comfortable operating in ambiguity and moving fast

Job Responsibility

Define and own the 'human computing' category narrative, positioning Tavus as the definitive leader in AI human interaction
Build a world-class brand that resonates with developers, enterprises, and prosumers
Drive viral awareness moments and cultural conversations
Develop compelling messaging and positioning across multiple audiences: technical developers (API-first), enterprise buyers, and end-users
Lead thought leadership initiatives, executive visibility, and other activities
Own go-to-market strategy for PALs (consumer), CVI APIs (developers), and the Tavus Platform (enterprise)
Translate complex AI research (Phoenix-4, Raven-1, Sparrow-1) into compelling value propositions for technical and non-technical audiences
Create product narratives, sales enablement materials, case studies, and customer proof points
Partner closely with product and engineering to launch new features and capabilities
Collaborate with demand generation team to ensure messaging and positioning drive qualified pipeline

What we offer

Flexible work schedule
Unlimited PTO
Competitive healthcare
Gear stipends

Fulltime

Head of Growth

At hyperexponential, we’re building the AI-powered platform that enables the wor...

Location

United States , New York

Salary:

200000.00 - 260000.00 USD / Year

hyperexponential

Expiration Date

Until further notice

Requirements

Scaled enterprise demand gen and ABM programs that drove multi-million-dollar pipeline impact in high-ACV, targeted TAM environments
Built integrated, multi-channel growth motions that improved account engagement and demonstrably influenced opportunity creation, not just lead volume
Led high-performing GTM teams and developed people into expanded roles while outperforming expected productivity for org size and maturity
Embedded AI or automation into marketing or SDR workflows to generate step-change gains in throughput, personalization, or conversion efficiency
Worked in tight partnership with SDRs, Sales, Product Marketing, and RevOps to accelerate cycles, sharpen qualification, and influence closed revenue
Owned budgets and proven GTM ROI through strategy and execution, demonstrating clear attribution between investment and pipeline or revenue lift

Job Responsibility

Build a unified demand, nurture, and ABM engine that warms priority accounts, personalizes journeys at scale, and increases engaged ICP penetration across the TAM
Co-create AI-native GTM infrastructure with Growth Engineering by co-owning the automation roadmap and launching “AI teammates” that raise personalization quality, reduce manual work, and expand GTM output
Increase SDR productivity by integrating AI-driven workflow automation, sharper account targeting, and RevOps-aligned operating rhythms that materially lift meetings booked and early-funnel velocity
Systematize field and event impact through standardized playbooks, improved post-event nurture, and analytics that reliably connect event activity to pipeline influence and ROI
Lead and scale a multi-disciplinary GTM team spanning demand gen, ABM, field, and SDR while creating clarity, raising standards, and embedding an experimentation- and AI-first culture
Establish a rigorous GTM measurement engine with RevOps to define influence and acceleration metrics and run a weekly reporting cadence that ties all marketing activity to pipeline and revenue outcomes

What we offer

$6000 training and conference budget for individual and group development
Full medical, dental, vision package to fit your needs
Mental health support via Spring Health and Rula
Access to One Medical
Flexible vacation policy
work hard and take time when you need it
Pet discount plans, retirement plan (401K), and discount programs available to employees
Top-spec equipment (laptop, screens, adjustable desks, etc.)
Regular hackathons, lunch & learns, and socials, both remote and in-person, to foster collaboration and creativity
Team breakfasts and lunches, fully stocked snacks and drinks, and a fun, creative office at WeWork - 500, 7th Avenue

Fulltime

Executive Director of Growth

Our client, an innovative global B2B marketing organization powered by a proprie...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

Extensive leadership experience in growth, demand generation, B2B marketing, consultancy, or SaaS/MarTech environments
Proven track record architecting and scaling multi-layered GTM engines across complex global businesses
Deep expertise in modern B2B buyer behavior, ABX/ABM strategy, and customer-journey-driven marketing models
Strong commercial acumen with demonstrated ability to deliver predictable pipeline growth
Experience partnering cross-functionally with Product, CX, Finance, and Delivery teams to align GTM with broader business strategy
Ability to operate effectively at executive level, influencing analysts, industry leaders, and senior customer stakeholders
Demonstrated success leading global teams and building high-performance growth organizations
Experience developing verticalized GTM plays, including enterprise tech and other complex B2B sectors
Strong background in integrated marketing channels: content, campaigns, digital, events, partnerships
Passion for the disruptive potential of AI, data, and technology-enabled marketing models

Job Responsibility

Lead the development and execution of a global go-to-market strategy integrating brand, demand, and growth marketing functions
Position the company as the category-defining leader in customer-journey-driven B2B marketing
Drive industry-facing thought leadership, analyst relations, and category creation initiatives
Build and operate a comprehensive inbound and outbound pipeline engine that delivers high-quality commercial opportunities
Oversee account-based and vertical-specific GTM motions across key global markets, with North America as a priority region
Partner closely with Client Experience, Delivery, Product, and Data leaders to ensure seamless handoff from pipeline to revenue
Develop and expand strategic partnerships and ecosystem alliances—including data, technology, channel, and consulting partners
Scale a global growth organization spanning brand, demand, content, marketing ops, sales enablement, and industry growth
Serve as a senior client-facing sponsor and evangelist with CMO and CMO-1 level stakeholders
Champion a hybrid people-plus-tech operating model, embedding AI and data insights into growth workflows

What we offer

bonus

Fulltime

Marketing Manager - Devices

Join an innovative leader in consumer technology and entertainment, partnering w...

Location

United States , Redmond

Salary:

50.00 - 55.00 USD / Hour

Aquent

Expiration Date

Until further notice

Requirements

10+ years of overall professional experience in the field
A Bachelor’s degree in Marketing or a related field is required
8+ years of experience in storytelling within a marketing role, specifically building presentations for product launches and distilling complex data into straightforward narratives
8+ years of experience demonstrating strong strategic marketing skills and excellent communication skills
5+ years of experience within the interactive entertainment/gaming industry
Proven experience in product marketing, go-to-market execution, or similar roles in technology or interactive entertainment
Strong project management and organizational skills with the ability to manage multiple priorities effectively
Excellent written and verbal communication skills
Familiarity with marketing strategies for physical and digital products, including merchandising and demand generation
Ability to work cross-functionally with various teams, including engineering, marketing, retail, and public relations

Job Responsibility

Support the comprehensive go-to-market (GTM) execution for new device initiatives and key accessory programs
Develop and manage the rollout of product and promotional messaging across internal and external partners
Oversee GTM communications, including meeting calendars, agendas, content, reporting, and follow-ups
Drive GTM execution, encompassing channel support overview, alignment, and performance reporting
Maintain the GTM calendar, proactively tracking milestones to ensure timely delivery of all commitments
Manage product sample inventory and loaner programs, coordinating device readiness and developing best practices for loaner users
Translate complex product information into clear, compelling stories that engage and inform target audiences
Support ad-hoc requests for marketing content and deliverables
Build and manage the third-party accessory marketing calendar in collaboration with internal teams and partners
Drive demand generation through strategic marketing activities during key product and public relations beats

What we offer

subsidized health, vision, and dental plans
paid sick leave
retirement plans with a match

Vice President, Head of Enterprise Marketing

Axon is redefining safety for businesses operating in high-stakes, mission-criti...

Location

United States , Boston

Salary:

268500.00 - 429600.00 USD / Year

Axon

Expiration Date

Until further notice

Requirements

8+ years of leadership experience in marketing and communications, with specialized expertise in integrated marketing and transformation at high-growth companies
Proven experience driving pipeline and revenue impact, not just brand or awareness
Demonstrated success as a player-coach—comfortable leading teams while staying deeply involved in execution
Strong background in enterprise or up-market marketing, ABM, and integrated GTM motions
Experience supporting U.S.-based growth with expansion into international markets
Deep comfort working cross-functionally with Sales, Product, and Marketing leadership
Highly data-driven, with the ability to turn insights into action
Alignment with Axon’s values, especially Own It and Be Obsessed—this role demands accountability and intensity

Job Responsibility

Lead and Execute Global Enterprise Demand Generation (Player-Coach)
Define and drive Axon’s global enterprise demand generation strategy—and personally lead execution of priority initiatives, especially for up-market and strategic accounts
Deliver high-quality, sales-ready leads by tightly aligning targeting, messaging, and scoring with Enterprise Sales—prioritizing relevance and deal velocity over raw volume
Own the full lifecycle marketing motion, from awareness through closed-won, ensuring tight alignment with enterprise sales motions
Build, launch, and optimize multi-channel campaigns (ABM, digital, content, events) with a relentless focus on pipeline creation and conversion
Use data, testing, and iteration to continuously improve targeting, messaging, and performance
Build and Lead a High-Impact Enterprise Marketing Team
Lead a small but powerful team of enterprise marketers while setting a clear expectation that leaders lead by doing
Coach, develop, and challenge the team to deliver measurable business outcomes—not just marketing outputs
Create scalable, repeatable programs while staying deeply involved in execution where it matters most

What we offer

Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Snacks in our offices

Fulltime

GTM Engineer – Demand Generation

80Twenty

Location:

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 18, 2026

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GTM Engineer – Demand Generation

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Location:

Category:-

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Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:February 18, 2026

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