CrawlJobs Logo

GTM Data Analyst - Integrated Campaigns

intercom.com Logo

Intercom

Location Icon

Location:
United States , San Francisco

Category Icon

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

153000.00 - 182750.00 USD / Year

Job Description:

As part of the GTM Analytics team, you will provide data-driven insights that support integrated go-to-market campaigns and events. This role focuses on helping GTM teams understand performance across multi-channel programs and events, ensuring clear visibility into impact across the funnel. You will partner closely with cross-functional GTM teams to support planning, execution, and measurement of integrated initiatives.

Job Responsibility:

  • Campaign & Event Reporting: Build and maintain reporting that provides visibility into the performance of integrated campaigns, programs, and events
  • Performance Analysis: Analyze campaign and event data to identify trends, insights, and opportunities for improvement
  • Cohort & Segment Analysis: Support analysis of audience segments and cohorts to better understand reach, engagement, and conversion across integrated programs
  • Cross-Functional Collaboration: Work closely with Marketing, Sales, and GTM partners to respond to reporting and analysis needs
  • Operational Excellence: Support improvements to metric definitions, data quality, and reporting consistency for campaign and event measurement
  • Insight Sharing: Translate analysis into clear, actionable insights and share learnings with stakeholders

Requirements:

  • 3–5 years of experience in analytics, GTM, marketing analytics, or a related field
  • Strong understanding of GTM metrics related to campaigns, pipeline, and events
  • Experience with data analytics and business intelligence tools (e.g., SQL, Tableau, Looker)
  • Demonstrated ability to collaborate effectively with cross-functional teams
  • Analytical mindset with the ability to connect data to business context
  • Clear communication skills, with the ability to present insights in a structured and actionable manner
What we offer:
  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family

Additional Information:

Job Posted:
January 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for GTM Data Analyst - Integrated Campaigns

Marketing Analyst

As a GTM Operations Analyst, you will drive decision-making across Marketing and...
Location
Location
United States , Raleigh-Durham
Salary
Salary:
103968.00 - 162000.00 USD / Year
plaid.com Logo
Plaid
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in Marketing, Sales, or Revenue Operations
  • Experience in B2B, fintech or startup environments, preferred
  • Proficiency in Tableau or other data visualization tools
  • Proficiency in SQL and Excel/Google Sheets for data querying, extraction and analysis
  • Experience with designing and rolling out KPIs and dashboards
  • Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
  • Demonstrated ability to build cross-functional partnerships
  • Solution-oriented, proactive mindset and ability to thrive in ambiguity
Job Responsibility
Job Responsibility
  • Own and standardize top of funnel performance analysis, tracking lead generation, conversion rates and attribution for Marketing and New Business
  • Lead comprehensive top of funnel and marketing analytics for business reviews, presenting key performance metrics, identify growth opportunities and provide data-backed recommendations to marketing leadership
  • Partner with Business Intelligence to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
  • Conduct in-depth analysis of marketing campaigns across channels, build and maintain accurate predictive performance models, and present optimization recommendations
  • Support multiple marketing functions and channel owners to provide strategic analysis, forecasting and insights for planning and optimization including: SEO and web, digital, events, customer, and lifecycle marketing team
  • Build strategic partnerships with the Finance, Business Intelligence, Business Systems, and GTM Ops teams to ensure alignment, integration, and smooth workflow across marketing, sales, and other business functions
  • Fulltime
Read More
Arrow Right

Marketing Analyst

Our client is looking for a Marketing Analyst to join the Channel Marketing team...
Location
Location
Spain , Barcelona
Salary
Salary:
Not provided
bluselection.com Logo
Blu Selection
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong interest and passion for digital analytics
  • Advanced analytical skills with a problem-solving mindset
  • Excellent communication skills in English (written and spoken)
  • Minimum 3 years of experience in marketing analytics and campaign measurement
  • Expertise with Microsoft Excel, GA4, Google BigQuery, GTM, Power BI, Google Looker Studio, and SQL
  • Experience building dashboards and visualizations
  • Solid understanding of web analytics, customer segmentation, attribution modeling, and path analysis
  • Ability to consolidate insights from online and offline data sources and translate them into business actions
  • Bachelor’s degree or higher required
Job Responsibility
Job Responsibility
  • Lead the execution of the global marketing analytics strategy at a regional level
  • Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates to assess campaign impact
  • Maintain and optimize dashboards, platforms, and reporting systems (e.g., Power BI, Google Analytics, Google Tag Manager)
  • Build and manage data processes integrating multiple data sources
  • Ensure data accuracy when working with relational databases
  • Identify and resolve data quality issues
  • Provide training and guidance to marketing teams on analytics tools and dashboards to encourage data-driven decision-making
  • Support the rollout of global data and analytics initiatives within the region
  • Recommend appropriate measurement frameworks for different marketing channels (paid, organic, search, and social)
  • Enhance analytics procedures to improve productivity and efficiency
What we offer
What we offer
  • Yearly bonus
  • Permanent and full-time contract
  • Meal vouchers
  • Health insurance (after 6 months)
  • Hybrid model (3 days per week on-site)
  • Office in Barcelona
  • International work environment
  • Career growth opportunities
  • Fulltime
Read More
Arrow Right

Marketing Data Analyst

We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analy...
Location
Location
Canada , North York
Salary
Salary:
80000.00 - 120000.00 CAD / Year
farber.ca Logo
FARBER
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5 years of experience in a data analyst or marketing analytics role
  • Advanced knowledge of: PowerBI, Google BigQuery, Looker Studio / Looker Studio Pro, GA4 / Google Analytics 360
  • Proficiency in SQL and experience with data transformation and querying
  • Understanding of digital marketing metrics, campaign tracking, and attribution
  • Ability to communicate data insights clearly to non-technical stakeholders
  • Experience supporting or working alongside marketing teams or agencies
  • Comfortable juggling multiple stakeholders and working cross-functionally
Job Responsibility
Job Responsibility
  • Delivering insights that drive smarter, data-informed decisions
  • Analytics and data visualization to guide business strategy and elevate marketing performance
  • Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance
  • Support data integration and reporting across: PowerBI, BigQuery, Looker Studio Pro, Google Analytics 4 / Analytics 360, GTM 360, Campaign Manager 360 / DV360
  • Ensure data quality, governance, and consistency across tools and reports
  • Collaborate to develop curated datasets for external agency use
  • Lead reporting automation and optimize workflows
  • Participate in vendor check-ins and help translate business needs into technical tasks
  • Create planning/forecasting models and explain the implications of suggestions
What we offer
What we offer
  • Hands-on experience with enterprise marketing and data platforms
  • Exposure to data governance, architecture, and stakeholder management
  • Opportunity to contribute to a major marketing transformation project
  • Career growth within a data-driven organization
  • Inclusive, diverse, and equitable workplace
  • Dedicated culture committee
  • Events, awards for recognition, and support for community holidays
  • Fulltime
Read More
Arrow Right

Executive Director of Growth

Our client, an innovative global B2B marketing organization powered by a proprie...
Location
Location
United States
Salary
Salary:
200000.00 - 250000.00 USD / Year
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive leadership experience in growth, demand generation, B2B marketing, consultancy, or SaaS/MarTech environments
  • Proven track record architecting and scaling multi-layered GTM engines across complex global businesses
  • Deep expertise in modern B2B buyer behavior, ABX/ABM strategy, and customer-journey-driven marketing models
  • Strong commercial acumen with demonstrated ability to deliver predictable pipeline growth
  • Experience partnering cross-functionally with Product, CX, Finance, and Delivery teams to align GTM with broader business strategy
  • Ability to operate effectively at executive level, influencing analysts, industry leaders, and senior customer stakeholders
  • Demonstrated success leading global teams and building high-performance growth organizations
  • Experience developing verticalized GTM plays, including enterprise tech and other complex B2B sectors
  • Strong background in integrated marketing channels: content, campaigns, digital, events, partnerships
  • Passion for the disruptive potential of AI, data, and technology-enabled marketing models
Job Responsibility
Job Responsibility
  • Lead the development and execution of a global go-to-market strategy integrating brand, demand, and growth marketing functions
  • Position the company as the category-defining leader in customer-journey-driven B2B marketing
  • Drive industry-facing thought leadership, analyst relations, and category creation initiatives
  • Build and operate a comprehensive inbound and outbound pipeline engine that delivers high-quality commercial opportunities
  • Oversee account-based and vertical-specific GTM motions across key global markets, with North America as a priority region
  • Partner closely with Client Experience, Delivery, Product, and Data leaders to ensure seamless handoff from pipeline to revenue
  • Develop and expand strategic partnerships and ecosystem alliances—including data, technology, channel, and consulting partners
  • Scale a global growth organization spanning brand, demand, content, marketing ops, sales enablement, and industry growth
  • Serve as a senior client-facing sponsor and evangelist with CMO and CMO-1 level stakeholders
  • Champion a hybrid people-plus-tech operating model, embedding AI and data insights into growth workflows
What we offer
What we offer
  • bonus
  • Fulltime
Read More
Arrow Right

Head of Product Marketing

We're looking for an experienced Head of Product Marketing to lead our Global PM...
Location
Location
United States , San Francisco
Salary
Salary:
281000.00 - 421000.00 USD / Year
mixpanel.com Logo
Mixpanel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 15 years of product marketing experience in B2B SaaS, including 5+ years in people management
  • Experience across both PLG (product-led growth) and sales-led growth within digital analytics
  • A proven track record of leading successful launches and GTM motions that drove adoption and revenue growth
  • Deep customer focus, with empathy for users and a sharp understanding of the B2B buyer journey, consistently translating insights into positioning and GTM strategy
  • Exceptional communication skills, with the ability to distill complexity into clear, compelling messaging and outstanding written skills
  • A passion for storytelling, connecting product capabilities to customer value through compelling narratives
  • A collaborative mindset, with experience working cross-functionally across Product, Sales, CS, and Marketing
  • Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers
  • Curiosity about emerging technologies, with a track record of experimenting with AI to drive insights and innovation
Job Responsibility
Job Responsibility
  • Develop, test and evangelize Mixpanel’s messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint
  • Develop and execute go-to-market strategies and launches, including end-to-end planning, execution, and creation of marketing content to generate awareness and educate internally and externally
  • Own the keynote and sessions at our annual US, EMEA, and APAC MXP events
  • Run the win/ loss program for Enterprise accounts - share company-wide each quarter
  • Go deep on competitive intelligence to inform product strategy, shape the roadmap, and enable GTM teams with clear differentiation and positioning to drive internal alignment, customer success, and deal conversion
  • Partner with our Enablement teams to equip Marketing, Sales, and CS with compelling assets, pitch decks, competitive battlecards, product demos, and value-based narratives that drive effective customer conversations to close
  • Work collaboratively with the pricing counsel and CEO to evolve and optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis
  • Collaborate with global Marketing teams on integrated campaigns that drive new business and expansion pipeline. Support the teams with research, insights, campaign assets, and speaking engagements
  • Nurture trusted relationships with key Industry Analysts to continuously demonstrate Mixpanel’s thought leadership, competitive advantage, customer success, innovation, and product execution
  • Collaborate with Marketing Ops to train and optimize our AI SDRs
What we offer
What we offer
  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
  • Fulltime
Read More
Arrow Right

Executive Director of Growth

Our client, an innovative global B2B marketing organization powered by a proprie...
Location
Location
United States
Salary
Salary:
200000.00 - 250000.00 USD / Year
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive leadership experience in growth, demand generation, B2B marketing, consultancy, or SaaS/MarTech environments
  • Proven track record architecting and scaling multi-layered GTM engines across complex global businesses
  • Deep expertise in modern B2B buyer behavior, ABX/ABM strategy, and customer-journey-driven marketing models
  • Strong commercial acumen with demonstrated ability to deliver predictable pipeline growth
  • Experience partnering cross-functionally with Product, CX, Finance, and Delivery teams to align GTM with broader business strategy
  • Ability to operate effectively at executive level, influencing analysts, industry leaders, and senior customer stakeholders
  • Demonstrated success leading global teams and building high-performance growth organizations
  • Experience developing verticalized GTM plays, including enterprise tech and other complex B2B sectors
  • Strong background in integrated marketing channels: content, campaigns, digital, events, partnerships
  • Passion for the disruptive potential of AI, data, and technology-enabled marketing models
Job Responsibility
Job Responsibility
  • Lead the development and execution of a global go-to-market strategy integrating brand, demand, and growth marketing functions
  • Position the company as the category-defining leader in customer-journey-driven B2B marketing
  • Drive industry-facing thought leadership, analyst relations, and category creation initiatives
  • Build and operate a comprehensive inbound and outbound pipeline engine that delivers high-quality commercial opportunities
  • Oversee account-based and vertical-specific GTM motions across key global markets, with North America as a priority region
  • Partner closely with Client Experience, Delivery, Product, and Data leaders to ensure seamless handoff from pipeline to revenue
  • Develop and expand strategic partnerships and ecosystem alliances—including data, technology, channel, and consulting partners
  • Scale a global growth organization spanning brand, demand, content, marketing ops, sales enablement, and industry growth
  • Serve as a senior client-facing sponsor and evangelist with CMO and CMO-1 level stakeholders
  • Champion a hybrid people-plus-tech operating model, embedding AI and data insights into growth workflows
  • Fulltime
Read More
Arrow Right

Executive Director of Growth

Our client, an innovative global B2B marketing organization powered by a proprie...
Location
Location
United States
Salary
Salary:
200000.00 - 250000.00 USD / Year
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive leadership experience in growth, demand generation, B2B marketing, consultancy, or SaaS/MarTech environments
  • Proven track record architecting and scaling multi-layered GTM engines across complex global businesses
  • Deep expertise in modern B2B buyer behavior, ABX/ABM strategy, and customer-journey-driven marketing models
  • Strong commercial acumen with demonstrated ability to deliver predictable pipeline growth
  • Experience partnering cross-functionally with Product, CX, Finance, and Delivery teams to align GTM with broader business strategy
  • Ability to operate effectively at executive level, influencing analysts, industry leaders, and senior customer stakeholders
  • Demonstrated success leading global teams and building high-performance growth organizations
  • Experience developing verticalized GTM plays, including enterprise tech and other complex B2B sectors
  • Strong background in integrated marketing channels: content, campaigns, digital, events, partnerships
  • Passion for the disruptive potential of AI, data, and technology-enabled marketing models
Job Responsibility
Job Responsibility
  • Lead the development and execution of a global go-to-market strategy integrating brand, demand, and growth marketing functions
  • Position the company as the category-defining leader in customer-journey-driven B2B marketing
  • Drive industry-facing thought leadership, analyst relations, and category creation initiatives
  • Build and operate a comprehensive inbound and outbound pipeline engine that delivers high-quality commercial opportunities
  • Oversee account-based and vertical-specific GTM motions across key global markets, with North America as a priority region
  • Partner closely with Client Experience, Delivery, Product, and Data leaders to ensure seamless handoff from pipeline to revenue
  • Develop and expand strategic partnerships and ecosystem alliances—including data, technology, channel, and consulting partners
  • Scale a global growth organization spanning brand, demand, content, marketing ops, sales enablement, and industry growth
  • Serve as a senior client-facing sponsor and evangelist with CMO and CMO-1 level stakeholders
  • Champion a hybrid people-plus-tech operating model, embedding AI and data insights into growth workflows
  • Fulltime
Read More
Arrow Right

Executive Director of Growth

Our client, an innovative global B2B marketing organization powered by a proprie...
Location
Location
United States
Salary
Salary:
200000.00 - 250000.00 USD / Year
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive leadership experience in growth, demand generation, B2B marketing, consultancy, or SaaS/MarTech environments
  • Proven track record architecting and scaling multi-layered GTM engines across complex global businesses
  • Deep expertise in modern B2B buyer behavior, ABX/ABM strategy, and customer-journey-driven marketing models
  • Strong commercial acumen with demonstrated ability to deliver predictable pipeline growth
  • Experience partnering cross-functionally with Product, CX, Finance, and Delivery teams to align GTM with broader business strategy
  • Ability to operate effectively at executive level, influencing analysts, industry leaders, and senior customer stakeholders
  • Demonstrated success leading global teams and building high-performance growth organizations
  • Experience developing verticalized GTM plays, including enterprise tech and other complex B2B sectors
  • Strong background in integrated marketing channels: content, campaigns, digital, events, partnerships
  • Passion for the disruptive potential of AI, data, and technology-enabled marketing models
Job Responsibility
Job Responsibility
  • Lead the development and execution of a global go-to-market strategy integrating brand, demand, and growth marketing functions
  • Position the company as the category-defining leader in customer-journey-driven B2B marketing
  • Drive industry-facing thought leadership, analyst relations, and category creation initiatives
  • Build and operate a comprehensive inbound and outbound pipeline engine that delivers high-quality commercial opportunities
  • Oversee account-based and vertical-specific GTM motions across key global markets, with North America as a priority region
  • Partner closely with Client Experience, Delivery, Product, and Data leaders to ensure seamless handoff from pipeline to revenue
  • Develop and expand strategic partnerships and ecosystem alliances—including data, technology, channel, and consulting partners
  • Scale a global growth organization spanning brand, demand, content, marketing ops, sales enablement, and industry growth
  • Serve as a senior client-facing sponsor and evangelist with CMO and CMO-1 level stakeholders
  • Champion a hybrid people-plus-tech operating model, embedding AI and data insights into growth workflows
  • Fulltime
Read More
Arrow Right