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As part of the GTM Analytics team, you will provide data-driven insights that support integrated go-to-market campaigns and events. This role focuses on helping GTM teams understand performance across multi-channel programs and events, ensuring clear visibility into impact across the funnel. You will partner closely with cross-functional GTM teams to support planning, execution, and measurement of integrated initiatives.
Job Responsibility:
Campaign & Event Reporting: Build and maintain reporting that provides visibility into the performance of integrated campaigns, programs, and events
Performance Analysis: Analyze campaign and event data to identify trends, insights, and opportunities for improvement
Cohort & Segment Analysis: Support analysis of audience segments and cohorts to better understand reach, engagement, and conversion across integrated programs
Cross-Functional Collaboration: Work closely with Marketing, Sales, and GTM partners to respond to reporting and analysis needs
Operational Excellence: Support improvements to metric definitions, data quality, and reporting consistency for campaign and event measurement
Insight Sharing: Translate analysis into clear, actionable insights and share learnings with stakeholders
Requirements:
3–5 years of experience in analytics, GTM, marketing analytics, or a related field
Strong understanding of GTM metrics related to campaigns, pipeline, and events
Experience with data analytics and business intelligence tools (e.g., SQL, Tableau, Looker)
Demonstrated ability to collaborate effectively with cross-functional teams
Analytical mindset with the ability to connect data to business context
Clear communication skills, with the ability to present insights in a structured and actionable manner
What we offer:
Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage