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Intercom Logo Intercom · IT - Software Development

GTM Data Analyst - Integrated Campaigns

United States, San Francisco 153000.00 - 182750.00 USD / Year · Job Posted January 18, 2026
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Job Description

As part of the GTM Analytics team, you will provide data-driven insights that support integrated go-to-market campaigns and events. This role focuses on helping GTM teams understand performance across multi-channel programs and events, ensuring clear visibility into impact across the funnel. You will partner closely with cross-functional GTM teams to support planning, execution, and measurement of integrated initiatives.

Job Responsibility

  • Campaign & Event Reporting: Build and maintain reporting that provides visibility into the performance of integrated campaigns, programs, and events
  • Performance Analysis: Analyze campaign and event data to identify trends, insights, and opportunities for improvement
  • Cohort & Segment Analysis: Support analysis of audience segments and cohorts to better understand reach, engagement, and conversion across integrated programs
  • Cross-Functional Collaboration: Work closely with Marketing, Sales, and GTM partners to respond to reporting and analysis needs
  • Operational Excellence: Support improvements to metric definitions, data quality, and reporting consistency for campaign and event measurement
  • Insight Sharing: Translate analysis into clear, actionable insights and share learnings with stakeholders

Requirements

  • 3–5 years of experience in analytics, GTM, marketing analytics, or a related field
  • Strong understanding of GTM metrics related to campaigns, pipeline, and events
  • Experience with data analytics and business intelligence tools (e.g., SQL, Tableau, Looker)
  • Demonstrated ability to collaborate effectively with cross-functional teams
  • Analytical mindset with the ability to connect data to business context
  • Clear communication skills, with the ability to present insights in a structured and actionable manner

What we offer

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family
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