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Gtm content creation manager support

India, Hyderabad · Job Posted February 21, 2026
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Job Description

GIIC GTM Content Creation Manager/Support. Start date: asap. End date: tbd; candidate could continue full/part-time. Utilization per month: approx. 20-30h. Level: L2 or L3. Role Summary: GTM Content Creation Support/Manager. Key Responsibilities: 1. GTM Content Strategy & Creation. 3. Systems, Tools & Content Management. 4. Analytics, Reporting & Continuous Improvement.

Job Responsibility

  • Own the development and lifecycle of GTM content (pitch decks, battlecards, case studies, product one-pagers, playbooks, etc.)
  • Measure content usage, program adoption, and impact on pipeline and revenue, iterating based on data
  • Create and manage high-impact GTM assets
  • Ensure content is consistent with brand, messaging, and positioning
  • Ensure content is easily discoverable and structured for use by teams in SharePoint
  • Ensure content is aligned to buyer journey stages (awareness → consideration → decision → expansion)
  • Use sharepoint to store and update content
  • Ensure all GTM content is current, accurate, and easily searchable
  • Ensure all GTM content is mapped to sales stages, personas, verticals, and product lines
  • Define and track content usage KPIs
  • Use both quantitative and qualitative data to prioritize new content and programs, retire low-value assets, and iterate training and playbooks
  • Provide regular reporting and insights to leadership on what’s working, what’s not, and where the GTM team needs support
  • Provide recommended adjustments to GTM motions based on field feedback and performance

Requirements

  • Experience in Sales Enablement, Product Marketing, Sales Operations, or related GTM roles, preferably in B2B SaaS / technology
  • First experience in project management skills, able to manage multiple stakeholders and deadlines
  • SAP Knowledge
  • Understanding of B2B sales processes, buyer journeys, and sales methodologies is a plus
  • Demonstrated ability to create high-quality, field-ready content: decks, playbooks, messaging frameworks
  • Excellent written and verbal communication skills
  • able to distill complex product/technical concepts into clear customer value stories is a plus
  • Ability to analyse performance data and translate findings into actions

Nice to have

  • Understanding of B2B sales processes, buyer journeys, and sales methodologies
  • Able to distill complex product/technical concepts into clear customer value stories

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