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The GTM Commercial Strategy Lead is responsible for defining how we go to market, grow revenue, and create customer value. This leader owns the cross-functional orchestration and co-creation of our commercial strategy across customer segments, route-to-market models, sales motions, expansion strategies, and product commercialization. The role serves as the ultimate strategic bridge, bringing together Product, Sales, Marketing, Customer Success, Partners, RevOps and Enablement to synthesize diverse inputs into a unified vision. While this leader is accountable for designing the final commercial model, success is achieved by facilitating decision-making, navigating complex trade-offs, and ensuring growth strategies are collectively built to be executable and scalable across a highly matrixed organization.
Job Responsibility
Define how we go to market, grow revenue, and create customer value
Own cross-functional orchestration and co-creation of commercial strategy across customer segments, route-to-market models, sales motions, expansion strategies, and product commercialization
Serve as the ultimate strategic bridge, bringing together Product, Sales, Marketing, Customer Success, Partners, RevOps and Enablement to synthesize diverse inputs into a unified vision
Facilitate Growth Blueprints
Synthesize Market Opportunities
Co-Design Expansion Frameworks
Unify Sales Motions
Align Segmentation & Coverage
Evaluate Emerging Models
Bridge Product & GTM
Harmonize Roadmaps with Value
Establish Repeatable Launch Frameworks
Requirements
10+ years of experience in GTM Strategy, Commercial Strategy, Product Strategy, Revenue Operations, Sales Leadership, or Management Consulting
5+ years specifically spent bringing together cross-functional teams to design, define, and scale revenue growth motions or commercial architectures
Proven track record of driving strategic decision-making and alignment across powerful, divergent stakeholders (e.g., Product, Sales, Marketing, and Customer Success)
Strong executive communication skills with a demonstrated history of influencing VP-level leaders without direct authority
Nice to have
Experience within cybersecurity, cloud, infrastructure, SaaS, or technology ecosystems
Deep familiarity with cloud Marketplace co-sell infrastructure and partner ecosystems
Experience bringing product and finance teams together to build pricing/packaging designs or product commercialization roadmaps