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GTM Commercial Enablement Lead

Global-e

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Location:
Israel, Petah Tikva

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

This is a hands-on, high-impact role where you’ll collaborate across Sales, Customer Success, Partnerships, Marketing, and Product Marketing to strengthen our go-to-market execution, competitive positioning, and enablement programs. You’ll equip our global teams with the insights, tools, and materials they need to drive growth, improve win rates, and reduce churn – combining strategic thinking with excellent storytelling and execution skills.

Job Responsibility:

  • Enablement Content Creation: Build and maintain high-quality enablement materials that drive measurable impact on pipeline conversion and customer retention – including battlecards, pitch decks, playbooks, objection-handling scripts, onboarding guides, and competitive comparisons
  • Develop concise, customer-facing materials that clearly articulate Global-e’s value proposition vs. competitors across core verticals
  • Create and manage a central enablement library aligned with our commercial strategy and GTM priorities
  • Onboarding & Continuous Learning: Design and manage structured onboarding programs for new GTM hires across Sales, Customer Success, and Partnerships – ensuring consistent ramp-up, product fluency, and alignment with Global-e’s commercial strategy
  • Continuously evolve onboarding content and delivery based on feedback, performance insights, and new product or process developments
  • Sales & Customer Success Training Programs: Build and deliver an annual enablement and training plan across Sales, Customer Success, and Partnerships
  • Design and facilitate live and virtual workshops, onboarding sessions, and role-plays focused on value-based selling, objection handling, and competitive defense
  • Develop and maintain a library of best-practice examples and call snippets mapped to real-world GTM scenarios
  • RFP Excellence & Process Optimization: Own the RFP process end-to-end – from stakeholder alignment to delivery — ensuring strategic, accurate, and timely responses
  • Drive automation and workflow improvements to increase efficiency and win rates
  • Partner cross-functional to maintain a consistent, data-driven repository of RFP responses and success metrics
  • Competitive Intelligence & Market Insights: Conduct ongoing research on competitors, new entrants, and emerging verticals, transforming findings into actionable GTM insights and competitive collateral
  • Partner with Product Marketing and Sales to translate market intelligence into positioning frameworks, pricing strategies, and product messaging
  • Support vertical analyses to identify whitespace opportunities and build targeted enablement collateral

Requirements:

  • 3+ years of experience in Sales Enablement, Revenue Operations, Product Marketing, Strategy, or related functions
  • Proven experience creating and delivering enablement content and programs in a global B2B or tech environment
  • Strong understanding of GTM motions, sales cycles, and the needs of Sales and CS teams
  • Excellent written and verbal communication skills, with confidence presenting to diverse audiences and senior stakeholders
  • Demonstrated ability to conduct strategic market and competitive research, synthesize insights, and translate them into actionable materials
  • High proficiency in PowerPoint, Excel (analysis/modeling), and CRM tools (Salesforce or HubSpot)
  • Strong project management and cross-functional collaboration skills
  • able to manage multiple priorities in a fast-paced, matrixed environment
  • Experience in a large global tech company or similar complex organization is a strong plus
  • Previous experience in a GTM or customer-facing role (e.g., Sales, CS, Partnerships) is a plus

Nice to have:

  • Experience in a large global tech company or similar complex organization
  • Previous experience in a GTM or customer-facing role (e.g., Sales, CS, Partnerships)

Additional Information:

Job Posted:
December 08, 2025

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