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Reporting to the President & COO, Nuuvia is seeking a high-impact GTM Client Success Manager to help community banks and credit unions successfully launch, scale, and sustain Nuuvia-powered Youth Banking programs. This is not a traditional “account manager” role.This is a builder and operator role for someone who wants to sit at the intersection of go-to-market strategy, client success, and mission-driven fintech — helping financial institutions acquire and retain the next generation of lifelong account holders. You will act as a trusted GTM partner to bank leadership, owning adoption, engagement, and measurable growth outcomes by leveraging Nuuvia’s proprietary GTM Playbook and proven youth-banking strategies.
Job Responsibility:
You will be the primary GTM execution partner for assigned financial institutions, with accountability across strategy, execution, and performance measurement
Go-to-Market Strategy & Launch Planning
Launch Strategy Design
Partner with FI leadership to design the optimal launch approach (Agile, Phased, or Comprehensive) based on organizational readiness, culture, and resources
Audience Targeting & Segmentation
Work with client marketing teams to identify and activate key audiences: Parents & Guardians (trust, control, safety) Youth Members (independence, rewards, purpose)
Messaging & Positioning
Tailor Nuuvia’s proven youth-banking messaging frameworks to resonate locally while maintaining brand consistency and regulatory alignment
Marketing & Enablement Assets
Orchestrate the creation and deployment of: Digital campaigns (email, app, web, social) In-branch materials and signage Internal training content for branches and contact centers
Internal Enablement
Ensure frontline teams are confident advocates — equipped with demos, talking points, and real-world use cases
GTM Execution, Adoption & Engagement Growth
GTM Playbook Execution
Deploy Nuuvia’s GTM Playbook and continuously refine tactics based on real client outcomes
Adoption Acceleration
Drive awareness, enrollment, and early engagement using proven launch and post-launch tactics
Post-Launch Optimization
Analyze early performance data and iterate quickly on messaging, channels, and campaigns
Ongoing Engagement Strategy
Advise clients on sustained engagement programs such as: Financial education “Money Missions” Chore & allowance challenges Goal-based savings campaigns Parent education series
Performance Measurement & Storytelling
KPI Definition & Tracking
Establish and monitor success metrics including: Enrollment and penetration rates Monthly active users Daily/weekly engagement Feature utilization (Tasks, Goals, Rewards)
Executive-Level Reporting
Build and manage dashboards that clearly communicate progress, ROI, and opportunities for expansion
Client Success Narratives
Capture results, insights, and best practices to fuel case studies, sales enablement, and GTM evolution
Requirements:
5+ years in Client Success, GTM, Account Management, or Marketing
Experience in FinTech, financial services, SaaS, or regulated industries strongly preferred
Demonstrated success driving product adoption and engagement, not just renewals
Strong consultative presence with senior FI stakeholders
Data-driven mindset with experience defining and managing KPIs
Comfort collaborating cross-functionally with Product, Delivery, Operations, and Sales
Ability to translate strategy into clear, executable plans
Bachelor’s degree in a related field (Master’s degree preferred)
5+ years of experience in Account Management, GTM Strategy, or Marketing, preferably within the FinTech or Financial Services sector
Proven experience in B2B or B2C marketing, with a focus on driving product adoption and customer engagement
Exceptional communication and presentation skills, with the ability to effectively consult with C-level client executives and internal teams
Strong analytical skills with experience defining and tracking success metrics (KPIs) and using data to inform strategic decisions
Experience in creating or facilitating the production of marketing materials (digital and print)
A passion for financial literacy and building lifelong banking relationships
Nice to have:
Mission-Driven – Passionate about financial literacy, inclusion, and long-term financial health
A Builder – Energized by creating GTM playbooks, not just following them
A Business Partner – Comfortable influencing outcomes, not waiting for direction
Execution-Obsessed – Focused on measurable adoption, engagement, and growth
Data-Fluent – You trust numbers, but know how to turn insights into action
Client-Centered – You advocate fiercely for client success while protecting platform integrity
AI-Forward – Curious and proactive about using AI to improve execution and scale
What we offer:
Competitive salary
Comprehensive benefits package including health, dental, and 401(k)
Dynamic work environment with passionate, driven colleagues
Opportunity to shape the future of digital banking and payments on a global scale