Gtm Automation Lead Job at Cresta

Lead Product Marketing Manager, Process Automation

Senior individual contributor responsible for driving the commercial strategy fo...

Location

United States , McLean

Salary:

Not provided

Appian Corporation

Expiration Date

Until further notice

Requirements

7-10+ years of related experience in B2B product marketing, solution marketing, or strategy
Deep exposure to BPM, RPA, or Process Orchestration markets
Bachelor’s degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level
Exceptional storytelling ability with experience crafting C-suite-ready narratives
Ability to translate complex automation concepts into clear business value
A self-starter attitude with an obsession for scalability
Commitment to working in-person 5 days a week at our McLean, VA headquarters

Job Responsibility

Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio
Architect and maintain comprehensive messaging frameworks and positioning hierarchies
Lead the creation of strategic sales playbooks and battle cards
Act as the primary feedback loop between the market and the Product Management team
Lead cross-functional launch teams
Serve as a mentor to Product Marketing Managers

What we offer

Training and Development during onboarding
Continuous learning with dedicated mentorship and First-Friend program
Growth opportunities including leadership program, Appian University, skills based training, and tuition reimbursement
Community with 8 employee-led affinity groups

Fulltime

Growth Lead

Rare chance to join a B2B2C rocket at scale-up stage. Big upside, high-impact sc...

Location

Australia , Sydney

Salary:

Not provided

Safewill

Expiration Date

Until further notice

Requirements

6+ years of experience combining consulting, banking, vc or agency
2+ years of operator experience in a start-up/scale-up
Proven success leading high-leverage work across growth strategy, sales ops, lifecycle, GTM, product or special projects
Comfortable working from data to execution. You can write a query, build a model and then execute the strategy
Strong communicator with high ownership. You’re able to influence stakeholders, manage complexity and work through ambiguity
Builder mindset. You’re biased towards action, thrive in imperfect systems, and don't need a rulebook to deliver results

Job Responsibility

Own and execute cross-functional growth plans across GTM and Special Projects, with clear accountability for commercial outcomes
Lead our BDM team (2 direct reports), setting the playbook for outbound strategy, qualification, and automation
Partner with stream leads to align on top-line goals and scale levers
Build from the bottom up - interrogate the data, pressure-test assumptions, and translate insights into clear forecasts and actions
Modernise our GTM infrastructure, introducing new tooling, automation and AI to level up conversion across sales and lifecycle
Drive experimentation across high-potential growth bets (new segments, pricing models, product-led loops or channel expansion)
Step in as player-coach. This is a hands-on role with exec visibility, full ownership and space to stretch across projects that matter

What we offer

Competitive salary plus meaningful equity
Free access to Updoc to keep you well whilst you build this engine

Fulltime

Director of Go To Market Operations and Platforms

The Director of Go To Market Operations and Platforms drives solutions and proce...

Location

Canada

Salary:

Not provided

Brandwatch

Expiration Date

Until further notice

Requirements

Innovative, process-driven mindset
Strong leadership across people, process, and technology
Experience leading GTM organizations through CRM consolidation
Experience leading GTM organizations through CPQ transformation

Job Responsibility

Lead, mentor, and develop a team of 10-20 operations professionals across deal desk, data governance, and platform management functions
Build high-performing teams through strategic hiring, performance management, and career development
Foster collaborative culture and cross-functional alignment within the operations organization
Establish clear accountability frameworks and performance metrics for team success
Drive connected seller experience through evolution of Salesforce, CPQ, and related sales applications
Own advocacy, demand planning, and business readiness for sales technology initiatives
Develop GTM tools roadmap with IT, ensuring strategic alignment and resource optimization
Lead CRM consolidation to eliminate redundancy, align data, and reduce operational complexity
Champion AI/ML integration across the sales tech stack for enhanced analytics and personalization
Oversee global Deal Desk/Sales Support function for pricing, quoting, contracting, and approvals

Lead Go To Market Systems Engineer

Apollo is seeking a hands-on Manager, GTM Business Systems to architect the next...

Location

United States; Canada

Salary:

135000.00 - 162000.00 USD / Year

Apollo GraphQL

Expiration Date

Until further notice

Requirements

Experience with integrating GTM systems via their APIs
Not afraid to dig into the systems - spending time configuring them and learning best practices
Can leverage SQL queries to build reports/dashboards, and can build in our GTM analytics tools
Cross functional experience working with stakeholders to understand business requirements and translate them into solutions
Able to manage multiple projects at one time, keeping stakeholders informed on progress on a regular basis
Experienced in how new and AI-native GTM technologies can improve a GTM tech stack
Hands-on Salesforce CRM experience, with a wide understanding of GTM systems and integrations
Familiar with GTM tools like Marketo, and JIRA, and how they support Sales, Marketing, and Customer Success workflows
Strong understanding of APIs and hands-on experience integrating GTM tools (e.g., Salesforce, Marketo) via API connections
Ability to design and build systems that support Product-Led Growth (PLG) motions, including usage tracking, automated nurture flows, and PQL surfacing

Job Responsibility

Ensure a productive GTM organization across Marketing, Sales, and Customer Success, powered by accurate data and actionable insights from well-integrated tools
Partner with GTM and Product leadership to shape the business systems roadmap, aligning it to revenue goals and driving operational efficiency
Own, configure, and maintain Salesforce and related GTM applications (Outreach, Common Room, Gong, Jira, marketing automation, and more)
Optimize data flow and reporting across core systems including Salesforce, Marketo, Vitally, JIRA, and more to ensure timely, accurate signals that drive faster deal cycles
Develop and maintain dashboards that provide clear visibility into GTM performance and support informed decision-making across teams
which may require SQL
Design and implement GTM workflows and automations that reduce manual effort, streamline handoffs, and accelerate execution across the funnel
Own system-related projects end-to-end - from requirements gathering through launch and ongoing support - partnering closely with GTM leadership on both strategic initiatives and ad-hoc needs

What we offer

Equity
Choice of 3 Anthem Blue Cross medical plans
California residents can also choose from an additional 2 Kaiser medical plans
Dental and Vision benefits are provided by Sun Life Financial

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