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We are seeking a full-funnel growth athlete with deep expertise in product growth, growth marketing, creative-led social channels, India consumer behavior, funnel optimization, and sophisticated experimentation. You will own growth initiatives end-to-end from ideation and deployment to measurement and iteration tuned to the region’s mobile and social dynamics. This role requires strong cross-functional collaboration with engineering, data science, design, and product to scale highly localized growth levers. You’ll focus on scaling paid acquisition efficiently across high-impact channels, improving conversion across mobile and app funnels, driving new business adoption, and building infrastructure to maximize ROI while expanding India-specific channels, segments, and workflows.
Job Responsibility:
Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments
Leading growth experiments and A/B testing across funnels and entry points - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks
Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms
Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale
Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys
Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets
Expanding growth channels and market coverage, with attention to localization and regional performance nuances
Driving influencer and creator partnerships as part of the paid and organic growth mix
Collaborating with product teams to improve in-product conversion and onboarding flows
Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact
Requirements:
8+ years of experience in growth optimizations, growth marketing, performance marketing, or product growth, or product strategy and operations experience, ideally in hyper-growth tech companies
Proven ability to launch, scale, and optimize paid channels
Strong analytical skills and proficiency with measurement and funnel optimizations. (BI, SQL, experimentation, statistically rigorous testing, conversion optimizations)
Experience with AI-driven marketing tools, creative ops engineering, and workflow automation
Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure
A test-and-learn mindset and comfort with fast-paced, ambiguous environments
Excellent cross-functional communication skills and stakeholder management experience