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Growth & User Acquisition Specialist

India, Kandivali East · Job Posted May 15, 2026
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Job Description

You'll be responsible for growing company’s registered user base — on the website and through in-house broadcast channels on Telegram and WhatsApp. You'll work across a mix of tie-ups, college outreach, paid ads, and influencer collabs, with a sharp focus on driving cost-efficient sign-ups.

Job Responsibility

  • Drive new user registrations across all acquisition channels, partnerships & other sources.
  • Identify and activate tie-ups with relevant platforms, apps, and communities to run co-promotions that generate conversions.
  • Plan and execute college ambassador programmes — recruit campus reps, run events, and track registrations per campus.
  • Scout, brief, and manage influencer collaborations
  • track performance against sign-up targets.
  • Maintain weekly reports on CAC, CPI, channel-wise sign-up volumes, and overall registration to transacting conversion growth along with ROI.
  • Run paid acquisition campaigns on Telegram Ads and Meta Ads to drive channel subscriber growth.
  • Set up and optimise paid campaigns on Google and Meta including app installs
  • own the creative brief and audience targeting.
  • Monitor acquisition funnels daily — identify drop-offs and work with the product/tech team to fix conversion blockers.

Requirements

  • Experience in growth, performance marketing, or user acquisition — ideally at a consumer internet, e-commerce, or fintech startup.
  • Prior experience or contacts in partnerships for coupon or offer listing on relevant brands is a must.
  • Strong written communication — comfortable writing ad copies, influencer briefs, and broadcast content.
  • Hands-on experience running Google Ads and Meta Ads campaigns end-to-end.
  • Comfortable with data — can pull numbers from dashboards, spot trends, and translate them into actions.
  • Organised and self-driven
  • able to manage multiple channels and tie-ups simultaneously.

Nice to have

  • An existing network of micro-influencers or college communities.
  • Basic knowledge of UTM tracking, attribution, and marketing automation tools.
  • Experience running ads on Quora and X would be a bonus.
  • Familiarity with organic acquisition via Reddit and other niche social communities.
  • Proficiency with analytics tools — GA4, Appsflyer/Adjust, or similar MMPs.
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