Growth Strategy Director Job at BASIC/DEPT® (London, Manchester)

Job Description

As a Growth Strategy Director at DEPT®, you are the senior strategic lead and media figurehead for one of our most complex and high-profile accounts. You own the media agenda for the client and act as the primary point of contact for growth strategy, including paid owned and earned media, content, product and cross-disciplinary collaboration. You balance long-term strategic direction with hands-on leadership in execution, ensuring that ambition translates into impact. You connect media, content, creative, influencer, and performance disciplines into a cohesive full-funnel approach that challenges competitors and drives tangible business outcomes. In this role, you operate comfortably within a complex, corporate environment and are trusted by senior client stakeholders as a strategic partner. Internally, you are a connector, motivator, and decision-maker who brings clarity, urgency, and focus to teams, especially during high-pressure, large-scale campaigns such as international sports or brand moments.

Job Responsibility

Act as the senior media lead and content figurehead for the client, owning the growth narrative and strategic direction
Steer the overall growth strategy agenda, ensuring consistency, quality, and ambition across brand and performance activities
Serve as the primary senior point of contact for growth and media strategy towards the client's senior stakeholders
Be the voice of authority on the methods to drive growth for clients - with the ability to look at client’s business challenges and numbers and navigate a path to growth. Owning areas such as business casing and forecasts
Navigate a complex, client environment with sensitivity, authority, and confidence
Present clear, compelling, and persuasive strategies to senior client management, translating complexity into actionable direction
Balance long-term strategic vision with day-to-day urgency, knowing when to zoom out and when to step in
Take hands-on leadership of large, high-impact campaigns (e.g. international brand moments, sponsorships, World Cup-scale activations)
Ensure strategies are executable, prioritised correctly, and delivered with pace and quality
Act as the link between disciplines, connecting media, creative, influencer, content, brand, and performance teams - both internally and externally
Challenge teams and clients to push beyond conventional media thinking
Proactively spot opportunities to expand the scope of work into broader strategic territories
Contribute to new business opportunities, organic growth, and competitive positioning
Help shape DEPT®’s media propositions, best practices, and strategic thought leadership

Requirements

Senior media strategist/media director-level professional with extensive agency experience
Proven track record leading large, complex, and demanding corporate accounts
Strong understanding of how to operate within multi-stakeholder organisations
Full-funnel media expertise with a solid foundation in both digital and traditional media (e.g. digital TV, influencer, creative, brand & performance)
Ability to bridge brand and performance, strategy and execution
Knowledge of crafts beyond media and is capable of briefing and guiding a team of data, creative or tech experts
Excellent stakeholder management skills with strong organisational sensitivity
Persuasive, energetic, and inspiring communicator
Confident presenter to senior client leadership, able to simplify complex strategies
Strong process insight and prioritisation skills
Ability to distinguish between theoretical strategy and what requires immediate action
Comfortable getting hands-on and leading from the front when needed
Natural connector who brings together people, disciplines, and ideas

What we offer

A flexible, hybrid working policy (2 days from the office, depending on location)
An excellent salary based on experience and equal pay policies
Pension, free private healthcare, mental health support, and company sick pay scheme
26 days paid holiday (plus UK Bank Holidays)
Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday
Help getting you to work with a season ticket loan and cycle to work scheme
Enhanced family friendly policies to support new parents
Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations
Inspirational Talks, bringing the outside in with regular guest speakers and events
Learning and Development, supporting your growth with continuous opportunities to learn and advance
Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
Awesome clients

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