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Adapty is a revenue OS for app businesses. We operate at the heart of consumer app monetization, helping developers quickly integrate subscriptions, while marketing and growth teams use Adapty to build paywalls, analyze and predict revenue, and more. We’re looking for a Growth Product Manager to join our Professional Services team, who can turn funnels into scalable acquisition and monetization flows. You’ll work across multiple verticals, build and optimize funnels, run experiments, and collaborate closely with UA and Creative teams to drive measurable impact for subscription-based mobile apps.
Job Responsibility:
Build and optimize web funnels for several client projects (structure, logic, segmentation, paywall setup)
Conduct funnel audits and identify conversion leaks or drop-off points
Design and run A/B tests with clear hypotheses and measurable goals
Analyze funnel performance using Amplitude, Mixpanel, GA4, and internal dashboards
Work closely with UA and Creative teams to align funnels with traffic quality and messaging
Present weekly insights and recommendations to clients
Requirements:
You have hands-on experience growing subscription-based B2C mobile apps
You understand how monetization really works, including paywalls, pricing, and unit economics
You are confident planning, running, and interpreting A/B tests and using results to drive decisions
You can turn data into clear insights and explain them in a simple, practical way
You are comfortable working in a fast-paced environment and managing multiple initiatives at the same time
Nice to have:
Experience with web2web / web2app funnels or DTC landing pages
Understanding of paid channels (Meta, TikTok) and how they impact funnel performance
Familiarity with attribution, event tracking, and web-to-app flows