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Growth Product Manager, Website & Experimentation

· Job Posted June 16, 2026
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Job Responsibility

  • Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals
  • Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences
  • Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys
  • Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation
  • Define requirements for website enhancements, CMS workflows, and platform capabilities
  • Improve marketing self-service capabilities through reusable templates, components, and scalable workflows
  • Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks
  • Balance growth opportunities, technical investments, and engineering capacity through clear prioritization
  • Monitor website performance and identify opportunities to improve speed, usability, and conversion
  • Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes

Requirements

  • 5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field
  • Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels
  • Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes
  • Experience leading A/B testing and experimentation programs
  • Strong cross-functional collaboration skills with technical and non-technical stakeholders
  • Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting
  • Familiarity with event tracking, attribution, analytics QA, and performance measurement
  • Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar
  • Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar

Nice to have

Familiarity with digital experience analytics tools such as FullStory, Hotjar, or similar is a plus

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