Growth & Performance Lead, TUI

TUI

Location:
Spain; Portugal, Madrid ▼
Lisbon

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This exciting role offers the opportunity to lead digital marketing strategies for TUI's tourism business across Portugal, Spain, and LATAM markets. As a strategic, data-driven marketing leader, you'll drive customer acquisition, optimize marketing performance, and scale our digital presence while initially acting as a 'full-stack performance marketer' before evolving to lead a dedicated performance team.

Job Responsibility:

Planning, launching, and optimising digital advertising campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other relevant platforms
Owning budget allocation and campaign pacing across all B2C performance channels
Creating and executing A/B tests for ads, landing pages, and funnels
Collaborating with design and content teams to develop high-performing creatives
Developing and implementing a scalable SEO strategy for international markets
Overseeing keyword research, content planning, and website optimisation
Defining a long-term content roadmap that aligns with the user journey
Mapping out the customer funnel and continuously improving conversion rates at each stage
Setting up and managing experiments on web flows (e.g., booking engine, onboarding pages)
Defining and monitoring key growth KPIs across all digital channels
Building dashboards using Google Analytics, Data Studio, Power BI or similar tools
Translating performance data into actionable insights and strategic recommendations
Ensuring proper tracking implementation (Google Tag Manager, Pixel setups, UTMs, etc.)
Coordinating with content, creative, CRM, and product teams to align on campaign goals

Requirements:

5+ years of experience in performance marketing or digital growth roles
Proven hands-on experience managing paid media campaigns (Meta, Google, etc.)
Strong understanding of SEO, web analytics, and CRO best practices
Proficiency with tools such as Google Analytics (GA4), Google Ads, Meta Ads Manager, SEMrush, Hotjar, Google Optimize, and Power BI/Data Studio
Analytical mindset with ability to interpret data and make strategic decisions
Experience working with cross-functional teams in a fast-paced, international environment
Fluent in English
Spanish and/or Portuguese are strong assets
Background in the travel or tourism industry would be advantageous
Experience launching and optimising campaigns across Latin American markets would be beneficial
Familiarity with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce) would be a plus

Nice to have:

Spanish and/or Portuguese are strong assets
Background in the travel or tourism industry would be advantageous
Experience launching and optimising campaigns across Latin American markets would be beneficial
Familiarity with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce) would be a plus

What we offer:

Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support
Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment
A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions
Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation

Additional Information:

Job Posted:
July 30, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Growth & Performance Lead

TUI

Location:Spain; Portugal, Madrid ▼Lisbon

Category:-

Contract Type:Not provided