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The Business Development Coordinator is the operational linchpin of VSA’s Growth Engine. You’ll manage and optimize the interconnected tech stack that powers VSA’s proactive marketing and outbound ecosystem — ensuring the stack works seamlessly to generate, nurture, and convert high-quality leads. You’ll also support the execution and reporting of the Growth + Marketing Plan, ensuring every campaign, lead, and outbound effort is tracked, measurable, and revenue-linked.
Job Responsibility:
Manage the day-to-day operation of the Growth Engine tech stack
Coordinate content + SEO analytics and web performance tracking
Monitor inbound traffic and identify ICP-aligned accounts
Maintain CRM (HubSpot) data integrity, manage automation workflows, and ensure campaign attribution
Track buying signals and help prioritize target accounts
Own list hygiene and segmentation across all systems — keeping ICP (Ideal Client Profile) tiers accurate, current, and prioritized
Support outbound efforts: Campaign setup and QA, ensuring automation, triggers, and follow-ups are compliant and executed flawlessly
Partner with Growth and Marketing leadership to support the execution of the Growth + Marketing Plan, including campaign setup, attribution tagging, and KPI tracking
Support conference and event lead capture
Upload and manage lists, tag campaign codes, and align outbound follow-ups
Set meetings for conferences
Collect and track market intelligence for the growth team, organizing and categorizing sales lead information
Assist in sales collateral, proposal development, and meeting preparation
Assist in tracking thought leadership and PR outputs (SEO tagging, gated content, newsletter management)
Maintain cadence for reporting cycles — weekly Growth Standups, monthly channel reviews, and quarterly pipeline forecasts
Stay informed about industry trends, competitive landscape, and emerging technologies to effectively position our consultative services and refine outbound strategies
Maintain CRM accuracy and integrations across all platforms in the tech stack
Build and update dashboards for: MQL/SQL volume by channel, Outbound engagement and conversion rates, Lead-to-meeting velocity, Pipeline attribution and ROI by source
Surface insights and opportunities for optimization and identify friction points and efficiency gaps
Requirements:
BA/BS degree in a related field
3+ years of business-related or client-facing experience
background in sales, marketing, consulting, or media is a plus
Strong project management and organizational skills
Excellent communication and stakeholder management abilities
A proven track record of exceeding goals and striving to be a top performer
Self-motivated, analytical, and highly detail-oriented
Comfortable navigating ambiguity and pace — thrives in a dynamic, evolving environment
Professional presence with the ability to represent VSA in client-facing interactions
Positive, resilient mindset with a passion for learning and growth
Strong time management and prioritization skills with a bias toward action
Experience working with Salesforce, HubSpot, or other CRM platforms
Prior experience with Inside Sales, B2B Sales, Lead Generation, and Prospecting is a strong plus
Nice to have:
background in sales, marketing, consulting, or media
Prior experience with Inside Sales, B2B Sales, Lead Generation, and Prospecting