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Dandy Logo Dandy · -

Growth Media Manager

United States 127500.00 - 150000.00 USD / Year · Job Posted February 18, 2026
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Job Description

Dandy is hiring a Growth Media Manager to build, scale, and optimize our direct media buys and direct mail programs at a high-growth, venture-backed company. This role sits on the Growth team and is responsible for driving qualified pipeline through strategic media partnerships, paid content distribution, and direct mail program.

Job Responsibility

  • Build, scale, and optimize direct media buys and direct mail programs
  • Own the end-to-end strategy and execution of growth media efforts
  • Shape the go-to-market strategy and build world-class programs
  • Work closely with Sales and Growth Marketing
  • Own Dandy’s direct media and partnership strategy with a focus on podcasts, email newsletters, display takeovers, and influencer / creator partnerships
  • Position Dandy at the forefront of the dental industry by partnering with creators, publishers, and platforms
  • Oversee end-to-end campaign execution, including partner selection, content strategy, asset delivery, and performance reporting
  • Build and execute a full-funnel growth media strategy
  • Amplify Dandy’s owned assets through paid distribution and partner channels
  • Develop and maintain clear campaign calendars, documentation, and processes
  • Work closely with Marketing Operations to ensure clean attribution, lead routing, and performance visibility
  • Partner with Sales and SDR teams to assess lead quality and refine strategies
  • Own Dandy’s direct mail strategy across postcards, catalogs, and gifting
  • Develop segmentation, personalization, and offer strategies
  • Manage vendor relationships covering production, personalization, and distribution
  • Allocate budget and prioritize programs based on performance and growth opportunity
  • Analyze results and continuously optimize direct mail for engagement, ROI, and pipeline impact

Requirements

  • 4–6+ years of experience in B2C Performance marketing or B2B demand generation, media buying, or performance marketing
  • At least 2+ years managing direct media buys
  • Proven experience negotiating and managing partner relationships and direct buys
  • Demonstrated ability to analyze performance data, manage budgets, and optimize for CPL, lead quality, and pipeline impact
  • Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end
  • Performance marketing & analytical mindset
  • Experience in B2B or B2C high growth company
  • Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
  • Overall track record of professional and academic success

Nice to have

  • Experience using Marketo
  • Experience managing international direct buys
  • Outstanding professional references to share
  • Experience with high-volume SMB B2B marketing motions
  • Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

What we offer

  • Offers Equity
  • Healthcare
  • Dental
  • Mental health support
  • Parental planning resources
  • Retirement savings options
  • Generous paid time off
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