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Growth Marketing Specialist

stravito.com Logo

Stravito

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Location:
United States , Multiple locations

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Not provided

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Salary:

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Job Description:

The Growth Marketing Specialist (AI-Native, B2B) will help build and scale our inbound + outbound GTM engine at a Series A B2B SaaS company. This is a hands-on role for a modern growth marketer who loves executing and improving campaigns with AI, automation, and measurement. You will run key growth plays across lifecycle/email, outbound/ABX support, web conversion, and channel experiments—using tools like Clay and HubSpot to enrich audiences, personalize journeys, and launch signal-based campaigns. You’ll partner closely with Growth/Marketing leadership, Sales/BD, and RevOps to identify the highest-leverage growth opportunities, orchestrate experiments across channels, and build a repeatable demand engine that compounds over time.

Job Responsibility:

  • Execute multi-channel growth campaigns to drive qualified pipeline, revenue, CAC efficiency, and conversion improvements
  • Support 1–2 depth channels (e.g., lifecycle/email, outbound/ABX enablement, web/CRO, paid pilots) with working knowledge across the broader stack
  • Contribute to quarterly growth plans, help prioritize experiments, and share learnings and tradeoffs clearly with leadership
  • Build and maintain tables/workflows to enrich leads and accounts (firmographic, technographic, intent, role, and trigger signals)
  • Use outputs to power personalization at scale for outbound and lifecycle (e.g., dynamic first lines, account context, segmentation)
  • Monitor automation health and data flow between Clay (or similar) and HubSpot
  • troubleshoot and improve reliability with RevOps
  • Build and optimize lifecycle email programs from first touch through nurture and opportunity acceleration
  • Create segmented journeys triggered by signals (intent surges, engagement spikes, ICP fit changes, product/website behavior)
  • Test messaging, offers, sequencing, and timing to improve activation and MQL to SQL conversion
  • Help execute ABX plays for priority enterprise accounts across email, LinkedIn, ads, and web experiences
  • Partner with Sales/BD on target-account campaign timing, personalization inputs, and feedback loops
  • Track account engagement and surface insights to refine plays and improve opportunity creation
  • Support website conversion work: landing page builds, CTA and form optimization, routing, tracking, and A/B tests
  • Ensure attribution and funnel tracking are accurate for campaign and channel performance reporting
  • Identify friction points in the web → lead → pipeline flow and recommend fixes
  • Maintain dashboards and weekly reporting on channel KPIs, funnel conversion, and pipeline contribution
  • Run a test-learn-scale cadence with clear hypotheses, success metrics, and post-mortems
  • Identify funnel leaks and propose data-backed optimizations across targeting, messaging, and channel mix
  • Repurpose and distribute content across lifecycle, outbound, social, and partner channels to drive engagement and pipeline
  • Support SEO and SEM execution (keyword targeting, landing pages, performance monitoring)
  • Assist with paid pilots (search/social) and optimize based on ROI and downstream pipeline impact

Requirements:

  • 3+ years in B2B growth marketing, demand generation, lifecycle/email, ABM/ABX support, or performance marketing
  • Early-stage or high-growth environment experience (startup or similar pace), comfortable executing fast with imperfect inputs
  • Hands-on execution across 1–2 growth channels (e.g., lifecycle/email, outbound support, paid pilots, SEO/SEM, web/CRO)
  • Experience using modern martech and AI-enabled workflows (e.g., HubSpot or similar CRM/automation, enrichment tools, analytics)
  • Strong analytical instinct: can define KPIs for your work, read funnel performance, and iterate based on data
  • Audience-first / ICP-first marketer who prioritizes relevance and quality over volume
  • High ownership mindset: you ship, measure, fix, and improve without needing heavy process
  • Direct Clay experience (tables, enrichments, automations) or a strong track record with similar enrichment/automation tools
  • Exposure to account-driven GTM, ABM/ABX motions, and enterprise buying journeys
  • Experience with intent data, signal-based triggers, or behavior-driven lifecycle automation
  • Familiarity with low-code automation tools (Clay, Zapier, Make, n8n) and/or light scripting to improve workflows
  • SEO or SEM execution experience (keyword work, landing pages, performance monitoring)
  • Paid social/search pilot experience with attribution and ROI optimization
What we offer:
  • Remote-first and globally spread team
  • Company events a couple of times each year
  • Fun, collaborative environment
  • Zero micro-management
  • Encouraged to cultivate your own processes
  • Giving and receiving feedback for improvement
  • Competitive compensation package
  • Possibility of working with cutting-edge technology in our industry (such as GenAI)
  • Part of simplifying the professional lives of many

Additional Information:

Job Posted:
December 12, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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