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The Growth Marketing Specialist (AI-Native, B2B) will help build and scale our inbound + outbound GTM engine at a Series A B2B SaaS company. This is a hands-on role for a modern growth marketer who loves executing and improving campaigns with AI, automation, and measurement. You will run key growth plays across lifecycle/email, outbound/ABX support, web conversion, and channel experiments—using tools like Clay and HubSpot to enrich audiences, personalize journeys, and launch signal-based campaigns. You’ll partner closely with Growth/Marketing leadership, Sales/BD, and RevOps to identify the highest-leverage growth opportunities, orchestrate experiments across channels, and build a repeatable demand engine that compounds over time.
Job Responsibility:
Execute multi-channel growth campaigns to drive qualified pipeline, revenue, CAC efficiency, and conversion improvements
Support 1–2 depth channels (e.g., lifecycle/email, outbound/ABX enablement, web/CRO, paid pilots) with working knowledge across the broader stack
Contribute to quarterly growth plans, help prioritize experiments, and share learnings and tradeoffs clearly with leadership
Build and maintain tables/workflows to enrich leads and accounts (firmographic, technographic, intent, role, and trigger signals)
Use outputs to power personalization at scale for outbound and lifecycle (e.g., dynamic first lines, account context, segmentation)
Monitor automation health and data flow between Clay (or similar) and HubSpot
troubleshoot and improve reliability with RevOps
Build and optimize lifecycle email programs from first touch through nurture and opportunity acceleration
Create segmented journeys triggered by signals (intent surges, engagement spikes, ICP fit changes, product/website behavior)
Test messaging, offers, sequencing, and timing to improve activation and MQL to SQL conversion
Help execute ABX plays for priority enterprise accounts across email, LinkedIn, ads, and web experiences
Partner with Sales/BD on target-account campaign timing, personalization inputs, and feedback loops
Track account engagement and surface insights to refine plays and improve opportunity creation
Support website conversion work: landing page builds, CTA and form optimization, routing, tracking, and A/B tests
Ensure attribution and funnel tracking are accurate for campaign and channel performance reporting
Identify friction points in the web → lead → pipeline flow and recommend fixes
Maintain dashboards and weekly reporting on channel KPIs, funnel conversion, and pipeline contribution
Run a test-learn-scale cadence with clear hypotheses, success metrics, and post-mortems
Identify funnel leaks and propose data-backed optimizations across targeting, messaging, and channel mix
Repurpose and distribute content across lifecycle, outbound, social, and partner channels to drive engagement and pipeline
Support SEO and SEM execution (keyword targeting, landing pages, performance monitoring)
Assist with paid pilots (search/social) and optimize based on ROI and downstream pipeline impact
Requirements:
3+ years in B2B growth marketing, demand generation, lifecycle/email, ABM/ABX support, or performance marketing
Early-stage or high-growth environment experience (startup or similar pace), comfortable executing fast with imperfect inputs
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