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Consultant role within Advisors & Consulting Services at Mastercard. The team combines traditional management consulting with Mastercard’s data assets and technologies to provide strategic insights. The Marketing specialization leads strategy development and implementation of campaigns, using customer data to provide direct marketing expertise across channels.
Job Responsibility:
Work on personalized engagement strategies: Contribute to develop tailored growth marketing engagements based on customer demographics and behavior
Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms
Drive CRM & analytics for growth: Support to segment audiences for data-driven campaigns from various data sets
Optimize market insights & user experience: Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design
Champion collaborative innovation: Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies
Receive mentorship from consulting leaders for professional growth and development
Requirements:
Undergraduate degree with Growth Marketing expertise and mindset
Work experience in driving omni-channel user acquisition and engagement
Problem solving and user centric mentality
Capability in data analysis, translating raw data into actionable insights
Interest in supporting client facing work and leading digital marketing solutions
Ability to plan and execute marketing strategies and campaigns across key marketing channels
Thrive in a matrix organization structure, manage internal and external stakeholders effectively
Excellent communication and presentation skills
Ability to communicate effectively in English and Ukrainian
Ability to travel to client sites on a semi-regular basis
Nice to have:
Prior experience in UX/UI optimization
Certification in UX/UI is a plus
Market savvy, understanding emerging trends and using market opportunities
Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives
Think future-forward with a continuous focus on optimization and innovation