Growth Marketing Manager

• Drive scalable growth by building and optimizing acquisition and lifecycle programs and strategies tied directly to funnel performance, unit economics, revenue growth, and profitability
• Take the lead on launching new growth channels or finding ways to scale existing ones
• Own funnel performance and unit economic reporting (ROAS, CAC, conversion rates) – identify & help resolve data infrastructure gaps, and build reporting & analytics that enable faster, more informed decision-making across growth, sales, finance, and executive leadership
• Continuously optimize our funnel end-to-end by identifying conversion bottlenecks, designing data-driven experiments, applying technology and process, and partnering with cross functional teams to drive higher conversion
• Manage team and agencies to drive performance across PPC, paid social, and organic channels, occasionally digging into the numbers yourself to verify, uncover insights, and develop actionable recommendations for optimization
• Develop and implement go-to-market plans for new market launches, including local search and paid lead generation expansion, and playbooks for post-brand acquisition
• Establish, improve, and QA attribution tracking, UTMs, and measurement frameworks to increase both the fidelity of our reporting and decision making quality
• Partner with lifecycle and provide direction to improve conversion and drive customer re-engagement
• Work cross functionally with Sales, Finance, and Operations to design and implement strategies and solutions to improve funnel performance and drive growth and profitability

• At least 4-7+ years of experience in performance and growth marketing
• Deep expertise in paid digital (SEM, Social), SEO and conversion rate optimization
• Strong analytical and quantitative skills, with the ability to work comfortably in spreadsheets and dashboards, analyze performance data, and translate insights into clear actions
• Demonstrated experience owning funnel metrics and unit economics (ROAS, CAC, CPA, conversion rates), and using data to inform budget allocation, optimization, and prioritization
• Understanding of attribution and measurement frameworks and how to QA attribution systems to improve data fidelity and funnel reporting capabilities
• Experience breaking down ambiguous problems, structuring analyses, and developing pragmatic solutions using a first-principles mindset
• Ability to lead cross functional projects (e.g. with Sales, Finance, Operations, and external agencies), create alignment and clarity, and move projects forward to drive measurable outcomes
• Strong communication skills, with the ability to clearly articulate data-driven insights, tradeoffs, and recommendations to both technical and non-technical stakeholders
• High ownership mentality – comfortable operating in environments with limited structure, taking initiative, and driving work forward

Bonus points for local business or home services industries

• 10% Compensation
• 401(k)
• Generous Paid Time Off(PTO) and paid holidays
• Medical, dental, and vision insurance, and more