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Growth Marketing Manager

· Job Posted February 18, 2026
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Job Description

We’re working with a fast-growing, clean beauty brand that’s redefining the at-home wellness experience. Backed by professional spa science and the power of K-beauty innovation, their award-winning products are beloved in top salons and now quickly expanding across DTC, retail, and omnichannel. This is a unique opportunity to join a small but mighty team on an exciting growth trajectory and truly own marketing performance strategy.

Job Responsibility

  • Plan, execute, and manage paid media campaigns across Meta, Google, TikTok, and Pinterest—own audience segmentation, creative testing, and budget pacing
  • Manage and optimize email/SMS marketing programs (Klaviyo or similar)—including campaigns, automations, flows, and segmentation
  • Lead setup and execution of e-commerce campaigns, including seasonal promotions, discount codes, bundles, and site merchandising across Shopify
  • Collaborate with Creative and Web teams to brief and test performance-driven landing pages, popups, and PDP modules
  • Develop and own a DTC marketing calendar with offers tied to retail moments, product drops, and brand activations
  • Manage multiple agency partners (e.g. e-commerce agency, paid media agencies for Google, Meta, TikTok, and others)—aligning on strategy, creative direction, testing roadmaps, and reporting
  • Monitor, analyze, and report on KPIs including CAC, LTV, ROAS, AOV, conversion rate, and retention
  • Run A/B tests to continuously optimize creatives, copy, targeting, and email flows
  • Work cross-functionally to support omnichannel product launches, promotional rollouts, and retail partner campaigns
  • Contribute growth-focused input to brand campaigns, launch strategies, and influencer whitelisting or UGC amplification efforts

Requirements

  • 3–5 years of experience in digital or growth marketing, ideally in DTC, beauty, wellness, or CPG
  • Proven expertise in paid media, attribution, and audience segmentation
  • Shopify fluency and experience executing ecommerce promotions and lifecycle marketing
  • Skilled in email/SMS platforms (Klaviyo, Attentive) and lifecycle marketing
  • Comfortable managing agencies and internal teams toward growth KPIs
  • Analytical thinker with strong reporting, forecasting, and A/B testing capabilities
  • Entrepreneurial spirit—self-starter, collaborative, and excited to build

Nice to have

Preferred: Experience with Amazon ads, influencers whitelisting or retail marketing coordination

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