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Lead the strategy and execution of demand generation channels in-market, reporting to the Head of Paid Media and working in lock-step with our NAM Field Marketing Director and Paid Search lead to achieve ambitious pipeline targets through local expertise, efficient experimentation, and tight operational alignment.
Job Responsibility:
Lead Perk’s mid- to upper-funnel digital marketing strategy in North America
Localize our global media approach for the North American market
Steer strategy and contribute to execution for Paid Search in North America
Partner closely with the Director of Field Marketing for NAM
Take ownership of strategy on established channels like LinkedIn Ads while piloting and scale new awareness and consideration channels
Collaborate with global Paid Media, Brand, and Creative teams
Monitor campaign performance, extract insights, and continuously optimize
Requirements:
5+ years of hands-on experience in digital marketing
At least 2 years in B2B SaaS
Proven understanding of the North American media landscape
Intimate understanding of US firmographics
Experience designing and executing full-funnel B2B strategies
Clear competence in attribution, lead quality, and incrementality frameworks
Direct experience of Paid Search strategy and execution (Google, Bing)
Familiarity with Salesforce, Marketo, and other tools that support B2B marketing and sales alignment
Strong grasp of digital media buying, planning, and optimization
Analytical mindset
Strategic yet hands-on
Ability to evaluate US publishers, networks, and data partners
Excellent communicator and collaborator
Ability to monitor domestic competitors’ narratives, pricing cues, and GTM tactics
Proficiency with performance tracking and reporting tools such as Looker
What we offer:
Competitive compensation and equity ownership
20 vacation days and 12 public holidays
Three medical plans to choose from, with company contributions and an HSA
Comprehensive benefit plans covering dental, vision and Wellhub’s gym subscription
Life and disability policies
401(k) plan with company matching contributions
Partner discounts on pet insurance
Unforgettable Perk events
Access to 12x therapy and 12x coaching sessions via Spring Health
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