Growth Marketing Manager

• Plan, execute, and manage paid media campaigns across Meta, Google, TikTok, and Pinterest—own audience segmentation, creative testing, and budget pacing
• Manage and optimize email/SMS marketing programs (Klaviyo or similar)—including campaigns, automations, flows, and segmentation
• Lead setup and execution of e-commerce campaigns, including seasonal promotions, discount codes, bundles, and site merchandising across Shopify
• Collaborate with Creative and Web teams to brief and test performance-driven landing pages, popups, and PDP modules
• Develop and own a DTC marketing calendar with offers tied to retail moments, product drops, and brand activations
• Manage multiple agency partners (e.g. e-commerce agency, paid media agencies for Google, Meta, TikTok, and others)—aligning on strategy, creative direction, testing roadmaps, and reporting
• Monitor, analyze, and report on KPIs including CAC, LTV, ROAS, AOV, conversion rate, and retention
• Run A/B tests to continuously optimize creatives, copy, targeting, and email flows
• Work cross-functionally to support omnichannel product launches, promotional rollouts, and retail partner campaigns
• Contribute growth-focused input to brand campaigns, launch strategies, and influencer whitelisting or UGC amplification efforts

• 3–5 years of experience in digital or growth marketing, ideally in DTC, beauty, wellness, or CPG
• Proven expertise in paid media, attribution, and audience segmentation
• Shopify fluency and experience executing ecommerce promotions and lifecycle marketing
• Skilled in email/SMS platforms (Klaviyo, Attentive) and lifecycle marketing
• Comfortable managing agencies and internal teams toward growth KPIs
• Analytical thinker with strong reporting, forecasting, and A/B testing capabilities
• Entrepreneurial spirit—self-starter, collaborative, and excited to build

Experience with Amazon ads, influencers whitelisting or retail marketing coordination