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We’re looking for an experienced, self-starting Growth Marketing Manager to run the growth engine end-to-end—taking direction and goals from the Director of Digital & Integrated Marketing and translating them into weekly execution and measurable results. You’ll own performance across paid media, SEO, retention marketing, and onsite conversion—partnering closely with internal Creative and agency teams to brief, iterate, and scale what works. You’ll manage key partners (media and development agencies), lead a Digital Coordinator, and collaborate with a part-time CRM Manager to deliver high-quality lifecycle programs.
Job Responsibility:
Growth strategy & execution: Translate Director goals into channel plans, weekly priorities, and a clear testing roadmap
Create briefs, align stakeholders, and ensure work ships on time with quality
Paid media leadership (with agency): Own paid performance outcomes (CAC/CPA, MER, ROAS, contribution margin as applicable) across channels (Meta, Google, etc.)
Lead weekly agency performance reviews: insights, budget pacing, creative testing plan, and next actions
Own the creative briefing and feedback loop between the media agency and internal Creative team: translate performance insights into clear briefs, align on concepts and specs, and drive rapid iteration
Ensure clean measurement and tracking basics
SEO & content performance: Partner with agency/contractors to improve technical SEO fundamentals, content roadmap, and on-page optimizations
Track keyword/category trends, organic landing page performance, and prioritize initiatives tied to revenue impact
Retention & lifecycle (with part-time CRM manager): Own lifecycle strategy and calendar: flows, segmentation, campaigns, and testing plan
Ensure cohesion across acquisition → onboarding → repeat, and align lifecycle messaging to product priorities and promotions
Review and approve lifecycle plans
hold performance against KPIs (revenue contribution, engagement, deliverability health)
Site optimization & CRO: Own conversion rate optimization roadmap: hypotheses, test plans, requirements, QA, and readouts
Partner with development agency to implement improvements across PDP/PLP/cart/checkout, speed, and UX
Use customer insights (heatmaps, session recordings, surveys, CX feedback) to prioritize fixes
Team + vendor management: Manage and develop the Digital Coordinator: task assignment, training, and quality standards