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As a Growth Marketing Manager, you will support the development and execution of innovative marketing strategies that drive customer acquisition and retention. This role is responsible for identifying growth opportunities across various channels, including direct-to-consumer (DTC) platforms, Amazon, and social media, contributing directly to BIOptimizers’ mission of biologically optimizing the health of humanity. You will collaborate cross-functionally with product, sales, and analytics teams to ensure alignment and maximize marketing effectiveness. The ideal candidate brings subject matter expertise in growth marketing and strong execution skills within a distributed, high-performance environment.
Job Responsibility:
Support the development and execution of innovative marketing strategies that drive customer acquisition and retention
Identify growth opportunities across various channels, including direct-to-consumer (DTC) platforms, Amazon, and social media
Collaborate cross-functionally with product, sales, and analytics teams to ensure alignment and maximize marketing effectiveness
Requirements:
5+ years of experience in growth marketing, digital marketing, or a related field within the consumer goods or wellness industry
Bachelor’s degree in Marketing, Business, or a related field
MBA preferred
Strong proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing systems
Demonstrated ability to drive results through effective marketing campaigns, audience segmentation, and performance analysis
Strong proficiency in data-driven decision-making and A/B testing methodologies
Demonstrated ability to collaborate across teams and manage multiple projects in a fast-paced environment
Nice to have:
Experience with e-commerce platforms and omnichannel marketing strategies
Relevant certifications in digital marketing, growth marketing, or data analytics (e.g., Google Analytics Certification)
Familiarity with a consumer wellness brand operating in a hypergrowth environment