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We’re hiring a Growth Marketing Manager to lead paid acquisition for the launch and growth of Juniper in the Canadian market. This is a hands-on individual contributor role at launch, with the opportunity to build and lead a local growth team as the market scales. You’ll own paid acquisition end to end, working closely with creative, product, analytics, and operations to drive efficient patient growth in a new market. This role is ideal for a growth marketer who has owned meaningful acquisition outcomes and is ready to step into broader strategy, market ownership, and people leadership over time.
Job Responsibility:
Own paid acquisition performance for the Canadian market, from strategy through execution
Plan, launch, and optimize campaigns across Meta and Google (Search & YouTube), with exposure to TikTok and emerging channels
Be hands-on with campaign setup, budgeting, optimization, and performance tracking
Partner closely with creative teams to brief, test, and iterate on ad concepts, building a strong test → measure → learn loop
Analyze performance data to identify key drivers, improve CAC and conversion rates, and scale efficiently
Manage channel budgets responsibly, balancing growth and efficiency to support a healthy P&L
Work cross-functionally with product, analytics, and operations to align acquisition efforts with patient experience and business goals
Lead growth execution personally in the early days, while laying the foundations to build and scale a local growth team over time
Stay up to date with platform changes, industry trends, and best practices to continuously improve performance
Requirements:
4–6+ years of experience in growth or performance marketing, with clear end-to-end ownership of paid acquisition
Strong hands-on expertise in Meta and Google Ads
experience with YouTube and TikTok is a plus
Proven ability to scale acquisition while maintaining CAC targets
Deep understanding of creative performance and how to iterate on messaging, formats, and concepts to drive results
Comfortable operating as a senior IC: strategic thinking combined with hands-on execution
Working knowledge of attribution, experimentation, and full-funnel measurement, with the ability to partner closely with analytics, product, and engineering teams
Experience managing budgets and making data-driven trade-offs to optimize efficiency
Thrives in fast-paced, scrappy environments typical of new market launches
Motivated by ownership, impact, and the opportunity to grow into broader leadership over time
What we offer:
Annual professional development budget, mentors and buddies
Regular performance and pay reviews
Equity
Annual Eucalympics (Olympic themed decathlon)
Monthly health & fitness allowances
Free weekly barista coffees
Funded social clubs
Quarterly rooftop parties
Weekly catered fireside chats
Personal health and professional development leave
Generous parental leave that offers 20 weeks paid leave for a primary carer