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We are looking for a Growth Marketing Manager to take ownership of driving demand generation and measurable pipeline growth. This role will focus on creating and executing integrated marketing campaigns designed to engage technical buyers, optimize digital acquisition strategies, and support long sales cycles. The ideal candidate will collaborate with cross-functional teams to translate complex product messaging into impactful marketing initiatives while ensuring alignment with sales and revenue goals.
Job Responsibility:
Develop and manage marketing campaigns that align with product launches, target industries, and buyer personas
Create multi-touch strategies to support long sales cycles, ensuring seamless transitions through evaluation and expansion phases
Oversee paid digital channels, including search, display, retargeting, and paid social, optimizing performance for lead generation
Implement and refine inbound marketing strategies, including website optimization, content conversion paths, and lead nurturing programs
Design and execute demand strategies for industry trade shows and events to maximize lead generation and pipeline impact
Collaborate with sales and engineering teams to enhance lead intake, qualification processes, and post-event follow-up workflows
Track and report campaign performance metrics, including lead quality, conversion rates, and overall pipeline contribution
Continuously test and optimize campaigns based on data-driven insights to improve efficiency and results
Coordinate with product marketing, sales, and technical teams to align messaging and campaign strategies with business goals
Maintain and optimize marketing dashboards to clearly communicate growth metrics and revenue outcomes
Requirements:
4–7 years of experience in growth marketing, demand generation, or performance marketing within a B2B environment
Proven track record in managing pipeline generation and analyzing campaign performance
Expertise in digital advertising channels, including search, display, retargeting, and paid social media
Proficiency with marketing automation platforms such as HubSpot or similar tools
Demonstrated ability to support long and complex sales cycles, particularly for technical products
Experience marketing to technical audiences, including engineers and manufacturing professionals
Strong analytical skills with a focus on data-driven decision-making and revenue impact
Familiarity with inbound marketing strategies, including blogs, white papers, and technical content activation