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Reach is building out our subscription proposition and driving this and retaining existing readers is at the core of our strategy, so we are looking for a Growth Marketing Manager to oversee full funnel performance from acquisition and conversion through to retention and lifetime value.
Job Responsibility:
Manage performance marketing
Ensure efficiency and optimise CAC:LTV through paid media, creative optimisation, channel mix, budget allocation and landing page testing
Design and build repeatable, scalable offer frameworks across a range of brands
Create playbooks that allow for rapid deployment of successful strategies across the portfolio
Execute and manage paid media campaigns across key channels including Meta, Google, Search/Display and Demand Gen
Test and optimise campaigns and value propositions to maximise conversion, prevent ad fatigue, improve click-through rates and reduce drop-off
Work closely with the central marketing, product and editorial teams to ensure technical seamlessness and develop high-impact conversion moments
Manage the CAC:LTV ratio to hit high-volume targets and attract high-quality users
Requirements:
Data-driven decision maker
Thrives in a test and learn environment
Comfortable launching MVPs, analyzing results quickly, and pivoting strategies based on performance
Proven growth experience
Background in performance marketing for a subscription-based business (ideally within media or publishing)
Understands what drives a user to move from casual to loyal subscriber
Excellent organisational skills and attention to detail
Background of working within a multi-brand or high-volume environment is highly desirable
Nice to have:
Background of working within a multi-brand or high-volume environment
What we offer:
25 days' holiday (plus bank holidays)
Extra day's holiday after 3, 5, and 10 years
Scheme to buy extra holiday
Extra day's paid leave each year to volunteer
Big moment day - extra days paid leave for a personal milestone
Bonus scheme
Company pension contributions matched up to 6%
Healthcare cash plan
Car lease scheme
Wellbeing support including 24/7 assistance programme
Access to discounts including 15% off Yimbly
Interest-free loans for season tickets and technology