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Growth Marketing Manager

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Location:
United States , Los Angeles

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Category:
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Contract Type:
Not provided

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Salary:

110000.00 - 160000.00 USD / Year
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Job Description:

InStride is seeking an experienced Growth Marketing Manager whose main responsibility will be to engage and nurture target accounts with best-in-class campaigns. This role is a high-profile growth opportunity to develop and execute cross-channel campaigns. As a function of the Commercial team, this role will leverage high-value assets across website, social, paid media and email to engage prospective corporate partners.

Job Responsibility:

  • Develop and execute cross-channel marketing campaigns that engage target accounts and drive measurable pipeline growth
  • Lead growth strategy experiments
  • Collaborate with cross-functional teams
  • Develop and execute campaign strategies
  • Collaborate with sales and marketing teams
  • Analyze campaign performance
  • Optimize the website for prospect engagement and conversion
  • Own, develop and execute growth experiments across acquisition channels
  • Own performance across key digital channels
  • Own and execute paid media strategy across channels
  • Own, build and optimize landing pages, CTAs, and conversion paths
  • Analyze and report on key performance metrics
  • Collaborate with marketing, design, sales, product, and events teams

Requirements:

  • 5+ years of experience in a B2B demand generation role
  • Proven track record of managing integrated campaigns that drive measurable pipeline growth
  • Adaptability to fast-paced environments
  • Familiarity with AI tools and marketing automation workflows
  • Growth strategy experimentation
  • Demand generation
  • Paid media management
  • Data analysis
  • Proficiency with tools such as Wordpress, Marketo, Salesforce, and Google Analytics

Nice to have:

  • Naturally curious and love to experiment and tinker
  • Proactive and adaptable, comfortable working in a fast-paced environment where priorities can shift
  • Can manage multiple projects simultaneously

Additional Information:

Job Posted:
January 30, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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