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Uber Advertising is seeking a digital-savvy Growth Marketing Manager to lead our strategy for SMB merchants. As we scale, self-serve advertising must move from a simple onboarding step to a primary growth lever. In this role, you will own campaigns and web presence to drive adoption of ads by merchants. You will lead the overhaul of the Uber Advertising website and drive deeper integrations across the merchant lifecycle by partnering with PMM, GCRM, and other B2B functions.
Job Responsibility:
Lead the comprehensive overhaul of the Uber Advertising website and incorporate specialized Ads content into the broader Merchant website to drive organic and paid conversion
Develop and execute a consistent global campaign strategy, including paid media and webinars, to attract unmanaged SMB restaurants
Partner with PMM and GCRM to ensure consistent messaging and data-driven triggers across the entire merchant lifecycle, from sign-up to repeat ad spend
Extend foundational evergreen programs to managed accounts to increase global adoption of self-serve tools
Lead the marketing strategy for the new Learning Center to provide in-product education and seamless onboarding for small businesses
Partner with teams to migrate customer data into internal tools and build out the B2B infrastructure needed to scale globally
Track primary KPIs including SMB penetration, QoQ retention, and web traffic/conversion rates
Requirements:
5-7+ years of experience in Growth Marketing, SMB marketing, or Lifecycle Marketing
Demonstrated experience running paid acquisition campaigns and managing website strategy/overhauls for a B2B audience
Ability to use data-driven segmentation and product usage insights to build personalized, high-conversion customer journeys
Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness
Excellent written and verbal communication skills, with experience presenting to senior stakeholders
Be a self-starter with an ability to own projects and work independently
Experience in the AdTech or Commerce Media industry is preferred
Hands-on experience with Martech and CRM tools (specifically Marketo and Salesforce) to build, track, and report on funnel health
Nice to have:
Ability to use data-driven segmentation and product usage insights to build personalized, high-conversion customer journeys
Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness
Excellent written and verbal communication skills, with experience presenting to senior stakeholders
Be a self-starter with an ability to own projects and work independently
Experience in the AdTech or Commerce Media industry is preferred
Hands-on experience with Martech and CRM tools (specifically Marketo and Salesforce) to build, track, and report on funnel health
What we offer:
Eligible to participate in Uber's bonus program
May be offered an equity award & other types of comp