Growth Marketing Manager, Subscriptions Job at Reach plc

Demand Generation & Growth Marketing Manager

We’re looking for a commercially-minded Demand Generation & Growth Marketing Man...

Location

United Kingdom , London

Salary:

55000.00 - 65000.00 GBP / Year

Morson Talent

Expiration Date

Until further notice

Requirements

Proven experience in demand generation or growth marketing within a B2B-focused environment (events, media, SaaS or similar)
Strong track record of building and converting pipeline through multi-channel campaigns
Experience working with subscription-based products or services, ideally with a focus on B2B audiences and longer decision-making cycles
A solid understanding of how marketing contributes to sales pipeline, not just lead volume
Confidence working with data, including campaign performance, funnel metrics and ROI analysis
Strong organisational skills, with the ability to manage multiple campaigns and stakeholders
A collaborative approach, with experience working closely with sales teams

Job Responsibility

Own and deliver demand generation strategies that drive audience growth, ticket sales and B2B subscription revenue
Plan and execute integrated, multi-channel campaigns (email, paid media, social, search, content) with a clear focus on pipeline growth and ROI
Build and optimise lead generation and nurturing programmes, supporting prospects through a considered buying journey and converting them into attendees and subscribers
Play a key role in growing and retaining our B2B subscription audience, with a strong focus on lifecycle marketing, engagement and churn reduction
Work closely with sales teams to ensure strong alignment between marketing activity and pipeline conversion, particularly across longer or more complex sales cycles
Partner with content and event teams to align campaigns with launches, event calendars and commercial priorities
Analyse campaign performance and pipeline metrics, using data to continuously refine targeting, messaging and channel mix
Manage marketing automation and CRM systems to support lead scoring, segmentation and effective handover to sales
Monitor market trends, competitor activity and audience behaviour to identify new growth opportunities
Manage budgets with a strong focus on efficiency, return and commercial impact

Fulltime

Senior Marketing Manager - Subscriptions

We’re looking for a commercially minded and data-driven individual to help drive...

Location

United Kingdom , London

Salary:

Not provided

The Telegraph

Expiration Date

Until further notice

Requirements

Strong ability to translate customer insight and data into commercially effective strategies that drive growth and business performance
Highly commercial and numerate, with the ability to identify trends, influence trading performance, and assess revenue opportunities
Analytical mindset with experience using data and customer behaviour insights to inform decision-making and optimise performance
Experience managing complex projects from inception to delivery, ideally within a commercial, subscription, marketing or digital environment
Excellent communication skills, with the ability to present complex information clearly and confidently to a range of stakeholders, including senior leadership
Strong stakeholder management skills, with experience building effective relationships across teams and functions
Proactive and solutions-focused, with a positive attitude and the ability to identify and pursue commercial opportunities independently
Exceptional attention to detail, alongside strong planning, organisational and time management skills, with the ability to manage multiple priorities effectively.

Job Responsibility

Lead subscription trading performance across News and Puzzles products, using data and customer insight to analyse churn and cancellation trends and identify actionable opportunities for growth
Lead the development and enhancement of subscription packs and propositions, including the launch of new products and initiatives designed to upgrade subscribers to higher-value offerings
Manage the end-to-end price rise process, ensuring subscribers transition smoothly to appropriate pricing tiers while maximising retention and revenue performance
Partner closely with Insights and Analytics to identify revenue optimisation opportunities, using data and performance insights to inform strategic decision-making and improve customer outcomes
Support the delivery of subscriber upgrade and save strategies, leveraging the in-house dynamic offer recommendation tool to drive targeted and effective customer journeys
Collaborate with technical and operational teams to improve processes, enhance execution, and support the efficient delivery of commercial priorities
Support the Commercial Executive in refining briefing processes and coordinating day-to-day activity across the team.

What we offer

Dynamic working opportunities
medical cover
parental leave (six months fully paid maternity leave and enhanced paternity/partner leave)
life assurance
season ticket loans
training and development opportunities

Fulltime

Senior Growth Marketing Manager

Our client is seeking a Senior Growth Marketing Manager to lead growth strategy ...

Location

United States , New York

Salary:

120000.00 - 140000.00 USD / Year

Salt

Expiration Date

Until further notice

Requirements

5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing strategies
strong fluency in app measurement and attribution, including SKAN, MMPs, and testing methodologies
previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics
experience turning CAC, ROAS, and complex metrics into stories clients can act on

Job Responsibility

Taking full ownership of business goals and long-term road-maps, proactively following up on targets and adjusting strategy
setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics)
owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions
spotting trends early and learning new tools fast to become the trusted partner clients rely on

Fulltime

Sr. Growth Marketing Manager

At Productboard, we believe in making products that matter – products that not o...

Location

United States , San Francisco

Salary:

135375.00 - 180500.00 USD / Year

ProductBoard

Expiration Date

Until further notice

Requirements

5+ years of experience in Growth Marketing, with a proven track record of driving measurable business outcomes (B2B SaaS and AI/ML products strongly preferred)
Demonstrated experience leading strategic growth initiatives from conception to execution, with the ability to balance strategic thinking with hands-on execution
Strong analytical skills with deep expertise in A/B testing, conversion rate optimization, and funnel analysis. Proficiency with tools like Google Analytics, Amplitude, Looker, and experimentation platforms required
Expert understanding of cohort analysis, segmentation, statistical significance, and the ability to derive actionable insights from complex data sets
Experience developing and executing social media strategies (LinkedIn, X/Twitter) including organic content, paid campaigns, influencer partnerships, and executive thought leadership programs
Track record of creating or overseeing high-quality video content for B2B marketing, including product demos, thought leadership, and launch campaigns
Deep understanding of product-led growth, subscription business models, and self-service conversion funnels
Proven ability to lead cross-functional initiatives and influence stakeholders at all levels, including executive leadership and engineering teams
Exceptional organizational, planning, and project management skills with the ability to manage multiple strategic initiatives simultaneously
Self-starter mentality with strong ownership mindset and ability to work autonomously in a fast-paced environment

Job Responsibility

Own and execute strategic growth initiatives for Productboard Spark, including executive thought leadership programs, social media strategy across LinkedIn and X, high-quality video content production, and integrated marketing campaigns
Lead executive thought leadership programs by partnering directly with C-suite and VP-level leaders to create compelling content that drives awareness and positions Productboard as a thought leader in AI-powered product discovery
Develop and execute a comprehensive social media strategy that includes organic and paid campaigns, "building in public" narratives, team-wide evangelism programs, and third-party influencer partnerships to drive top-of-funnel awareness
Establish and scale a video content engine, including setting up production capabilities in San Francisco, creating high-quality product demos, feature launches, customer stories, and thought leadership videos that drive engagement and conversion
Own conversion KPIs (leads, MQLs, signups, booked demos) for Spark throughout the funnel and drive continuous improvement through data-driven experimentation across website, email, in-product, and social channels
Design and implement high-velocity experimentation roadmaps utilizing A/B and multivariate testing to optimize messaging, CTAs, landing pages, and funnel conversion across paid and organic channels
Partner with Product Marketing to develop and execute integrated campaigns that position Productboard Spark for the AI era, including launch campaigns, beta announcements, webinars, case studies, and thought leadership content
Manage paid media strategy and budget allocation across LinkedIn, YouTube, and other channels, optimizing for awareness and direct response outcomes based on performance data
Leverage data insights to identify conversion bottlenecks and growth opportunities, prepare executive-level recommendations, and present findings to leadership stakeholders
Conduct market research, monitor competitive landscape, and identify industry trends to inform growth strategy and positioning for AI-powered product management tools

What we offer

Competitive compensation, stock options, company 401k
A budget for your professional development and ongoing learning
Flexible PTO and paid sick days
Life insurance and disability coverage
Carrot Fertility Benefits
1 Volunteer Day per year for you to help causes close to your heart
8 weeks of Paternity leave and 12 weeks of Maternity leave
Mental Wellness Program to support your well-being and self-care
Company contribution to gym and wellness memberships
Commuter benefits

Fulltime