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Talkiatry is seeking a Growth Marketing Manager to drive the expansion, optimization and creative strategy of paid TikTok, performance oriented creative strategy and paid landing page optimization. This role will own the day-to-day execution and strategy of TikTok, while also playing a key role in scaling and optimizing paid campaigns through creative and landing page testing. The ideal candidate is a data-driven growth marketer with experience scaling TikTok, creating, sourcing, and executing paid creative strategies, and optimizing landing pages to deliver measurable growth.
Job Responsibility:
Own and grow Talkiatry’s paid TikTok execution and creative strategy
Serve as channel lead for strategy, testing, and execution on a day-to-day basis
Own the media buying and execution of paid TikTok
Own direct-response creative strategy by driving creative ideation (writing briefs and storyboarding), owning the testing roadmap, managing creative partners (agencies, TikTok One), and analyzing creative performance with the ultimate goal of increasing creative production and diversifying creative mix
Build and support our creator partnership pipeline through direct relationships and platforms like Billo, growing our creator content and whitelisting activity
Lead Paid landing page strategy and testing
Develop and propose new landing page concepts in collaboration with other paid channel leads
Prioritize and manage the testing roadmap with the goal of improving conversion rates across paid channels
Develop requirements docs for resources building out the pages
Requirements:
Bachelor’s degree or equivalent experience
3–5 years of experience in B2C growth/performance marketing
2+ years managing and scaling TikTok, minimum 6 figure/month budgets
Proven experience with A/B testing in landing page optimization
Demonstrated ability to manage a creative testing roadmap and partner effectively with cross-functional teams
Organizational ability to prioritize and manage several stakeholders and agencies
Strong analytical skills with the ability to translate data into insights and actionable strategies
Comfortable operating in a fast-paced, high-growth environment with shifting priorities
Experience prospecting and working with creators for whitelisted/sponsored content
Nice to have:
Experience using VWO and/or Webflow
Experience marketing in healthtech
What we offer:
medical, dental, vision, effective day 1 of employment