This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Talkiatry is seeking a Growth Marketing Manager, Paid Social, to help drive new patient acquisition through performance-focused, direct-response campaigns. In this role, you’ll support the optimization and scaling of paid social programs across channels like Meta, TikTok, and Reddit, working hands-on with live campaigns, creative testing, and performance analysis. You’ll collaborate closely with our Paid Growth, Creative, and Data teams to turn insights into action—analyzing results, identifying opportunities to improve efficiency, and helping shape paid social creative strategy. This role will also support relationships with creative partners, including agencies and creators, to ensure learnings from performance data inform what we build next.
Job Responsibility:
Plan, launch, and optimize direct response paid social campaigns across channels like Meta, TikTok, and Reddit with a focus on performance and continuous improvement
Analyze campaign and creative performance to identify trends, insights, and optimization opportunities, and apply learnings to future tests
Execute and support a structured creative testing framework, partnering with the broader team to iterate on messaging, formats, and audiences
Collaborate with the Growth Marketing team to help inform paid social strategy, including recommendations around optimization, scaling, and channel mix based on results
Monitor and manage budgets across channels, reallocating spend based on performance to maximize ROI
Work closely with Creative to develop, test, and refine data-informed ad concepts that resonate with our target audience
Support and help grow our creator partnership and whitelisting efforts, including direct creator partnerships and working with platforms like Billo, Insense or Vidovo
Partner with internal creative teams and external agencies to increase creative velocity and ensure performance learnings are reflected in new assets
Requirements:
Bachelor’s degree or equivalent experience
2-4 years of B2C growth/performance marketing experience
2+ years managing and scaling Meta or TikTok with minimum mid-six-figure monthly budgets
Strong analytical skills with a proven ability to translate data into actionable strategies and measurable results
Proficiency with Excel/Google Sheets
Demonstrated success in managing a creative testing roadmap and collaborating with cross-functional teams
Proven experience with A/B and incrementality testing within paid social channels
Highly organized with the ability to effectively prioritize and manage multiple stakeholders and agencies
Comfortable operating in a fast-paced, collaborative, high-growth environment with shifting priorities
Experience prospecting and partnering with creators for whitelisted/sponsored content
Nice to have:
Experience using VWO and/or Webflow
Experience marketing in healthtech
What we offer:
Medical, dental, vision, effective day 1 of employment