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Growth Marketing Manager, Paid Social

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Talkiatry

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

105000.00 - 125000.00 USD / Year

Job Description:

Talkiatry is seeking a Growth Marketing Manager, Paid Social, to help drive new patient acquisition through performance-focused, direct-response campaigns. In this role, you’ll support the optimization and scaling of paid social programs across channels like Meta, TikTok, and Reddit, working hands-on with live campaigns, creative testing, and performance analysis. You’ll collaborate closely with our Paid Growth, Creative, and Data teams to turn insights into action—analyzing results, identifying opportunities to improve efficiency, and helping shape paid social creative strategy. This role will also support relationships with creative partners, including agencies and creators, to ensure learnings from performance data inform what we build next.

Job Responsibility:

  • Plan, launch, and optimize direct response paid social campaigns across channels like Meta, TikTok, and Reddit with a focus on performance and continuous improvement
  • Analyze campaign and creative performance to identify trends, insights, and optimization opportunities, and apply learnings to future tests
  • Execute and support a structured creative testing framework, partnering with the broader team to iterate on messaging, formats, and audiences
  • Collaborate with the Growth Marketing team to help inform paid social strategy, including recommendations around optimization, scaling, and channel mix based on results
  • Monitor and manage budgets across channels, reallocating spend based on performance to maximize ROI
  • Work closely with Creative to develop, test, and refine data-informed ad concepts that resonate with our target audience
  • Support and help grow our creator partnership and whitelisting efforts, including direct creator partnerships and working with platforms like Billo, Insense or Vidovo
  • Partner with internal creative teams and external agencies to increase creative velocity and ensure performance learnings are reflected in new assets

Requirements:

  • Bachelor’s degree or equivalent experience
  • 2-4 years of B2C growth/performance marketing experience
  • 2+ years managing and scaling Meta or TikTok with minimum mid-six-figure monthly budgets
  • Strong analytical skills with a proven ability to translate data into actionable strategies and measurable results
  • Proficiency with Excel/Google Sheets
  • Demonstrated success in managing a creative testing roadmap and collaborating with cross-functional teams
  • Proven experience with A/B and incrementality testing within paid social channels
  • Highly organized with the ability to effectively prioritize and manage multiple stakeholders and agencies
  • Comfortable operating in a fast-paced, collaborative, high-growth environment with shifting priorities
  • Experience prospecting and partnering with creators for whitelisted/sponsored content

Nice to have:

  • Experience using VWO and/or Webflow
  • Experience marketing in healthtech
What we offer:
  • Medical, dental, vision, effective day 1 of employment
  • 401K with match
  • Generous PTO plus paid holidays
  • Paid parental leave

Additional Information:

Job Posted:
January 16, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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