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As Speak continues to grow in the Taiwan market, we’re looking for a Growth Marketing Manager, Lifecycle to drive growth through CRM & in-app user journey. This role will focus not only on acquiring new users but also on activating existing trial users and retaining subscribed users. You’ll lead initiatives that increase user retention and conversion rates via lifecycle channels, paid marketing campaigns, and other in-app growth experiences.
Job Responsibility:
Track, analyze, and manage the performance of ongoing CRM campaigns
Write creative copies and launch CRM campaigns on Email and LINE, for both seasonal and evergreen marketing activities
Identify opportunities for in-app growth throughout the user lifecycle and explore potential channels using data-driven insights
Collaborate with cross-functional teams, including Product, Paid Marketing, and Brand Marketing, to run projects that create synergy through lifecycle initiatives
Requirements:
3+ years of relevant experience in growth marketing, with an emphasis on CRM and lifecycle management
Strong proficiency in lifecycle strategies that resonate with a diverse existing userbase
Analytical mindset with experience in measuring campaign effectiveness and making data-driven decisions
Fluent in business English, with the ability to communicate execution plans clearly and effectively to stakeholders abroad in both written and spoken communication
Nice to have:
Previous experience in managing CRM for a subscription-based app product a plus
What we offer:
Join a fantastic, tight-knit team at the right time
Do your life's work with people you’ll love working with