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Growth Marketing Manager - Human Capital

Spain, Madrid · Job Posted June 03, 2026
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Job Description

We are looking for a Growth Marketing Manager to drive profitable growth for Aon’s Human Capital solutions (health, wealth, talent and workforce) in the Spanish market.

Job Responsibility

  • Design and execute data‑driven marketing programs that acquire, expand and retain clients across key segments in Spain
  • Translate global and regional Human Capital marketing strategies into locally relevant plans and campaigns, aligned with our Aon United ambition
  • Advocate Spanish market needs and priorities with regional and global teams from the very beginning of new initiatives, influencing how centrally driven campaigns are shaped so they resonate with local audiences and are relevant for the local business
  • Run integrated campaigns (digital, email, events/webinars, partnerships) in close partnership with sales and client leaders, focused on white‑space, strategic accounts and priority industries
  • Lead measurement and optimization for Human Capital marketing in Spain, using data to inform "next best actions" and improve performance across the funnel
  • Adapt global and regional content and thought leadership for Spanish audiences, and equip sales and consultants with effective enablement materials
  • Collaborate with brand, digital, regional marketing and local business leaders to build a strong, consistent presence for Aon in Spain

Requirements

  • Solid experience in B2B marketing, ideally in professional services, HR solutions, or related fields, with a strong understanding of the HR buyer landscape (CHRO, CPO, Total Rewards, Benefits, Talent, Finance)
  • A track record of designing and delivering integrated demand‑generation and account‑based marketing campaigns that drive pipeline and revenue
  • Strong analytical skills: you can interpret funnel metrics, campaign performance and client/market data, and translate insights into clear actions
  • Excellent collaboration and influencing skills, able to align local, regional and global stakeholders around shared plans and priorities without formal authority
  • Proficiency with CRM tools (e.g., Salesforce, Dynamics or similar) and project management tools, plus high comfort using AI‑enabled tools (e.g., ChatGPT, Copilot) to increase productivity and quality
  • Native Spanish speaker with full professional command of English (written and spoken), confident in daily interaction with regional and global colleagues in calls, meetings and forums
  • A strong Aon United mindset: you think "one firm", act as a connector across teams and geographies, and focus on delivering a consistent, high‑quality client experience

What we offer

  • Two Global Wellbeing Days each year
  • Continuous learning culture
  • Inclusive workforce
  • Agile environment to manage wellbeing and work/life balance
  • Equal opportunity workplace
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