Growth Marketing Manager - Human Capital Job at Aon (Madrid)

Job Description

We are looking for a Growth Marketing Manager to drive profitable growth for Aon’s Human Capital solutions (health, wealth, talent and workforce) in the Spanish market.

Job Responsibility

Design and execute data‑driven marketing programs that acquire, expand and retain clients across key segments in Spain
Translate global and regional Human Capital marketing strategies into locally relevant plans and campaigns, aligned with our Aon United ambition
Advocate Spanish market needs and priorities with regional and global teams from the very beginning of new initiatives, influencing how centrally driven campaigns are shaped so they resonate with local audiences and are relevant for the local business
Run integrated campaigns (digital, email, events/webinars, partnerships) in close partnership with sales and client leaders, focused on white‑space, strategic accounts and priority industries
Lead measurement and optimization for Human Capital marketing in Spain, using data to inform "next best actions" and improve performance across the funnel
Adapt global and regional content and thought leadership for Spanish audiences, and equip sales and consultants with effective enablement materials
Collaborate with brand, digital, regional marketing and local business leaders to build a strong, consistent presence for Aon in Spain

Requirements

Solid experience in B2B marketing, ideally in professional services, HR solutions, or related fields, with a strong understanding of the HR buyer landscape (CHRO, CPO, Total Rewards, Benefits, Talent, Finance)
A track record of designing and delivering integrated demand‑generation and account‑based marketing campaigns that drive pipeline and revenue
Strong analytical skills: you can interpret funnel metrics, campaign performance and client/market data, and translate insights into clear actions
Excellent collaboration and influencing skills, able to align local, regional and global stakeholders around shared plans and priorities without formal authority
Proficiency with CRM tools (e.g., Salesforce, Dynamics or similar) and project management tools, plus high comfort using AI‑enabled tools (e.g., ChatGPT, Copilot) to increase productivity and quality
Native Spanish speaker with full professional command of English (written and spoken), confident in daily interaction with regional and global colleagues in calls, meetings and forums
A strong Aon United mindset: you think "one firm", act as a connector across teams and geographies, and focus on delivering a consistent, high‑quality client experience

What we offer

Two Global Wellbeing Days each year
Continuous learning culture
Inclusive workforce
Agile environment to manage wellbeing and work/life balance
Equal opportunity workplace

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Growth Marketing Manager - Human Capital

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