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The way growth marketing content gets made is fundamentally changing, and this role puts you at the center of that shift. Cash App is seeking a Growth Marketing Manager, AI Creative & Content Systems to own and scale the AI-powered creative and content engine behind one of the most recognized brands in fintech. You'll design the systems that turn campaign strategy into production-ready paid creative, landing pages, and editorial content faster, smarter, and at a scale that wasn't possible a year ago. This isn't about adding AI to an existing process. It's about reimagining the process entirely: how creative gets briefed, built, tested, and optimized, with agentic AI at the center. But systems are only as good as the output. You'll need a sharp eye for what makes creative work; the ability to look at an AI-generated ad or article and know instantly whether it's on-brand, compelling, and ready to ship. You'll be both the architect of the production engine and the editor-in-chief of what it produces, ensuring every asset meets Cash App's high bar for creative excellence.
Job Responsibility:
Design, build, and maintain agentic AI workflows that generate paid creative assets, web landing pages, and editorial content at scale
Own the end-to-end creative and content production pipeline from brief development through AI-assisted generation, quality review, and deployment, ensuring a reliable, repeatable system that ships on schedule
Serve as the creative and editorial quality filter for all AI-generated output, ensuring every asset is on-brand, strategically sound, and meets Cash App's standards for visual and written excellence
Collaborate with creative strategists and growth marketers to translate campaign briefs and performance insights into AI-generated creative variations and content that resonate with audiences
Design and execute structured creative testing frameworks to continuously improve paid creative performance and inform AI-generated iterations
Analyze paid creative and organic content performance, connecting asset-level data to full-funnel metrics to refine AI-generated outputs and demonstrate efficiency gains
Develop and execute content strategies that increase organic visibility and traffic through SEO and AI-enhanced search optimization (AEO)
Establish quality standards, review processes, and governance frameworks to ensure AI-generated content meets brand, legal, compliance, and performance requirements in a regulated financial services environment
Requirements:
2+ years of experience in growth marketing, with a strong foundation in paid creative strategy, content strategy, or performance marketing
A sharp creative and editorial eye: you can evaluate visual design, ad copy, and long-form content with confidence, identifying what works, what doesn't, and why. You know great creative when you see it, and you can articulate what makes it great.
Strong writing and visual sensibility: you're capable of producing high-quality written content and evaluating visual creative, even when using AI to assist. You understand composition, messaging hierarchy, and brand voice.
Demonstrated, hands-on experience building and deploying AI-powered workflows for creative or content production. Not just using AI tools, but architecting agentic, multi-step systems around them
Strong understanding of paid media creative best practices across major platforms, with the ability to translate performance data into actionable creative direction
Experience designing and running structured creative testing programs, with a data-driven approach to measuring and optimizing ad creative and content performance
Experience developing content strategies that drive organic visibility, including an understanding of SEO fundamentals and emerging AI-enhanced search optimization (AEO)
Proven ability to collaborate cross-functionally with creative, design, product, and engineering teams to ship work on a consistent cadence
A builder mindset: you're comfortable prototyping new workflows, evaluating emerging tools, and shipping MVPs before perfecting them