Growth Marketing Lead Job at Airbnb (Tokyo)

Growth Marketing Lead

Airbnb

Location:
Japan , Tokyo

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

As Growth Marketing Lead, you’ll have a unique opportunity to shape Airbnb’s growth narrative in Japan. You’ll be the champion for Growth Marketing channels, translating strategic vision into actionable plans and flawless execution. You’ll identify and prioritize high-impact opportunities, manage complex cross-functional projects, and collaborate with global and regional teams. Your leadership will ensure not only the ongoing success of our core marketing programs, but also the discovery of new areas of growth for your market.

Job Responsibility:

Develop and Execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions
Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working
Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels
Strategic Vision & Hands-On Execution: Operate at both strategic and tactical levels—setting vision, defining KPIs, and rolling up your sleeves to support the execution and optimization of growth campaigns in-market
Insights & Reporting: Build strong relationships with Japan Business and Marketing Teams and ensure alignment across initiatives. In regional leadership reviews, represent Growth Marketing, provide actionable insights, clear reporting, and thoughtful recommendations to guide strategic decisions

Requirements:

10+ years of relevant work experience in Growth Marketing (Search, CRM, Display, and Affiliate)
Proven track record of scaling business for B2C brands ideally in fast-paced, global environments
Deep understanding of the Japan market, consumer trends, and digital behaviors
Experience tailoring strategies for Japan and working with local agencies and platforms
Expert at leveraging data to prioritize opportunities, drive decision-making, and measure business impact
Proven ability to influence and drive product conversations with engineering, design, creative and data science partners
Experience working with global channel owners
Highly organized self-starter who thrives in dynamic environments
Able to independently manage complex projects from strategy to execution
Exceptional communicator who builds trust and alignment with senior leadership, peers, and global teams
Relentless focus on outcomes, with a track record of delivering against ambitious goals through innovation, iteration, and hands-on execution
Familiarity with marketing automation, analytics tools, and digital platforms
Able to translate business needs into technical requirements

Additional Information:

Job Posted:
February 06, 2026

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