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As Luma’s Growth Marketing Lead, you’ll architect the strategy that fuels our next stage of expansion. You’ll define our growth vision, build and manage a high-performing team and partners, and design scalable systems that turn experimentation into repeatable success. You’ll oversee the full growth engine, from optimizing existing channels to discovering new ones, and ensure every initiative ladders up to measurable, sustainable adoption of our products. This role blends creativity and rigor: you’ll shape the strategy, set the roadmap, and still dive deep where it matters.
Job Responsibility
Architect the strategy that fuels our next stage of expansion
Define our growth vision, build and manage a high-performing team and partners, and design scalable systems that turn experimentation into repeatable success
Oversee the full growth engine, from optimizing existing channels to discovering new ones, and ensure every initiative ladders up to measurable, sustainable adoption of our products
Dive into analytics to identify growth levers and double down on what is working
Collaborate with Engineering, Product and Design to optimize the user journey and conversion funnel
Design and launch experiments to drive user acquisition, engagement, and retention across web, social, paid, influencer and community channels
Build, test, and automate growth systems using modern tools without waiting for permission
Drive product decisions to improve conversion and deliver a best-in-class customer experience across all touchpoints
Ideate and execute rapid A/B tests, SEO initiatives, and email or performance campaigns
Requirements
7+ years of growth and/or marketing experience in product-led or community-driven companies
Proven ability to drive measurable business outcomes, especially revenue growth, through growth and marketing channels
Hands-on experience with growth tools such as automation, SEO, analytics, and campaign management
Analytical and data-driven mindset
you measure, test, learn, and repeat
Comfortable operating autonomously in a high-velocity environment
Excellent written, verbal and presentation skills to executive level partners
Nice to have
Founder or early-stage startup experience
you have done this before even if it was not your title
Experience in creative, AI, or community-based products
Fluency in experimentation frameworks and performance metrics
A genuine obsession with growth loops, virality, and system design