Growth Marketing Lead Job at Koala (Tokyo)

Growth Marketing Lead

As Luma’s Growth Marketing Lead, you’ll architect the strategy that fuels our ne...

Location

United States , SF Bay Area

Salary:

200000.00 - 240000.00 USD / Year

Luma AI

Expiration Date

Until further notice

Requirements

7+ years of growth and/or marketing experience in product-led or community-driven companies
Proven ability to drive measurable business outcomes, especially revenue growth, through growth and marketing channels
Hands-on experience with growth tools such as automation, SEO, analytics, and campaign management
Analytical and data-driven mindset
you measure, test, learn, and repeat
Comfortable operating autonomously in a high-velocity environment
Excellent written, verbal and presentation skills to executive level partners

Job Responsibility

Architect the strategy that fuels our next stage of expansion
Define our growth vision, build and manage a high-performing team and partners, and design scalable systems that turn experimentation into repeatable success
Oversee the full growth engine, from optimizing existing channels to discovering new ones, and ensure every initiative ladders up to measurable, sustainable adoption of our products
Dive into analytics to identify growth levers and double down on what is working
Collaborate with Engineering, Product and Design to optimize the user journey and conversion funnel
Design and launch experiments to drive user acquisition, engagement, and retention across web, social, paid, influencer and community channels
Build, test, and automate growth systems using modern tools without waiting for permission
Drive product decisions to improve conversion and deliver a best-in-class customer experience across all touchpoints
Ideate and execute rapid A/B tests, SEO initiatives, and email or performance campaigns

Fulltime

Growth Marketing Lead

The Growth Marketing Lead role exists to make that happen, creating scalable gro...

Location

United Kingdom

Salary:

Not provided

Anima

Expiration Date

Until further notice

Requirements

3–6 years of experience in demand generation, growth, or lifecycle marketing in high-growth B2B SaaS or PLG environments
Proven track record running multi-channel campaigns across events, content, email, partnerships, and automations with measurable ROI
Skilled in positioning, copywriting, and segmentation with a strong grasp of customer psychology
Deeply motivated by building technology that empowers people and advances AI-driven healthcare

Job Responsibility

Design and execute Anima’s end-to-end demand generation strategy across events, content, partnerships, and PLG
Build scalable growth loops, automations, and workflows that drive qualified leads and measurable ROI
Create and optimise lifecycle campaigns that turn awareness into activation, conversion, and advocacy
Develop bold events, storytelling, and social campaigns that expand brand awareness and credibility
Build and scale a customer storytelling and ambassador engine that turns users into public champions
Partner with Product to embed PLG mechanics like referrals, onboarding nudges, and sharing loops
Use data and experimentation to uncover new growth levers, refine ICPs, and optimise targeting
Collaborate cross-functionally with Product, Sales, and Customer Success to align growth systems with business impact

Fulltime

Growth Marketing Lead

This is a rare opportunity to build the foundation for a high-performing, data-d...

Location

United States , San Francisco

Salary:

160000.00 - 250000.00 USD / Year

Mercor

Expiration Date

Until further notice

Requirements

6–8+ years of experience in growth or performance marketing
Experience building marketing programs and infrastructure from scratch
Comfortable with ambiguity and collaboration
High-execution mindset
Strong command of modern analytics, experimentation, and automation tools (Clay, Profound, GA4, Sanity, Hex, etc.)
Ideally in marketplaces, prosumer or self-serve businesses

Job Responsibility

Build and run full-funnel growth programs across SEO, SEM, paid social, and lifecycle channels from strategy to execution
Own the martech stack: identify, evaluate, and roll out the right marketing tech stack (CMS, analytics, automation)
Establish marketing measurement: define KPIs in partnership with leaders, build dashboards, and create reporting loops for continuous optimization
Partner across teams: collaborate closely with engineering, sourcing, GTM workstreams to align marketing campaigns and reporting with company goals
Champion experimentation and learning by using data and modern AI tools to improve conversion, reach, and efficiency

What we offer

Offers Equity
Offers Bonus

Fulltime

Growth Marketing Lead

Prompt is revolutionizing healthcare with modern, automated B2B software for reh...

Location

Salary:

140000.00 - 160000.00 USD / Year

Prompt

Expiration Date

Until further notice

Requirements

5+ years in growth, lifecycle, product marketing, or revenue marketing at a B2B SaaS company AND/OR outpatient therapy [PT, OT, SLP or related healthcare fields]
Proven ability to own a metric and drive measurable growth across acquisition, conversion, retention, and/or expansion targets.
Strong analytical instincts, including defining what to measure, interpreting results, and translating insights into action.
Excellent communication and stakeholder leadership, including clear briefs, compelling writing skills, and alignment across teams.
Strong prioritization and tradeoff thinking, including the ability to say no, focus on impact, and avoid busywork.
Experience building enablement and working closely with Sales, Customer Success, and Account Management motions.
Comfort operating with ambiguity and speed, with a bias toward experimentation and learning.

Job Responsibility

Own growth outcomes end-to-end
Diagnose what’s holding growth back
Lead cross-functional execution
Build repeatable plays
Raise the bar on messaging and enablement
Move fast and iterate
Mentor and elevate the team

What we offer

Competitive salaries
Remote/hybrid environment
Potential equity compensation for outstanding performance
Flexible PTO
Company-wide sponsored lunches
Company paid disability and life insurance benefits
Company paid family and medical leave
Medical, dental, and vision insurance benefits
Discounted pet insurance
FSA/DCA and commuter benefits

Fulltime

Growth Marketing Lead

We’re looking for a hands-on Growth Marketing Lead to build our growth engine fr...

Location

United States , New York City

Salary:

Not provided

Arlo

Expiration Date

Until further notice

Requirements

7–12 years of experience in growth, demand generation, or performance marketing
Proven ability to go from zero to one — building campaigns and iterating based on data
Strong copywriting and messaging instincts for B2B audiences
Hands-on experience with major ad platforms (Meta, LinkedIn, Google)
Analytical mindset — fluent with HubSpot, Clay, or similar tools
Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity

Job Responsibility

Craft and test messaging that resonates with our target audiences — customers, advisors, and partners
Build, run, and optimize campaigns across digital and offline channels: Meta and LinkedIn Ads, Direct Mail, SEO & content programs, Generative-AI-driven creative and landing page testing
Launch rapid experiments to identify high-performing channels and messages
Partner with designers and agencies to produce compelling creative assets
Track and optimize performance across the funnel — from awareness to qualified lead
Manage and allocate an annual marketing budget efficiently to maximize learning and ROI

What we offer

High ownership: You’ll get real responsibility from day one
Join an important mission: Your work directly influences how people access care and improves lives at scale
Growth & expansion: We’re moving fast, and as we grow, your scope will grow with us—new challenges, bigger opportunities, and rapid career velocity
Apply AI to a problem that matters: Instead of optimizing ads or cutting labor costs, you’ll use AI to fundamentally reimagine how people get healthcare
High pace, high collaboration: We operate with velocity, first-principles thinking, and a team that works closely, openly, and with ambition

Fulltime

Growth Marketing Lead

As Growth Marketing Lead, you’ll have a unique opportunity to shape Airbnb’s gro...

Location

Japan , Tokyo

Salary:

Not provided

Airbnb

Expiration Date

Until further notice

Requirements

10+ years of relevant work experience in Growth Marketing (Search, CRM, Display, and Affiliate)
Proven track record of scaling business for B2C brands ideally in fast-paced, global environments
Deep understanding of the Japan market, consumer trends, and digital behaviors
Experience tailoring strategies for Japan and working with local agencies and platforms
Expert at leveraging data to prioritize opportunities, drive decision-making, and measure business impact
Proven ability to influence and drive product conversations with engineering, design, creative and data science partners
Experience working with global channel owners
Highly organized self-starter who thrives in dynamic environments
Able to independently manage complex projects from strategy to execution
Exceptional communicator who builds trust and alignment with senior leadership, peers, and global teams

Job Responsibility

Develop and Execute Growth Marketing Strategies: Identify and incorporate local nuances to infuse authentic local flavor into Growth Marketing initiatives, ensuring strategies are tailored to resonate with local cultures, preferences, and market conditions
Cross-Functional Leadership: Build strong relationships with regional and global teams, setting and managing expectations effectively to deliver measurable business impact. Establish and optimize operating rhythm and ways of working
Project Management: Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives—ensuring flawless delivery, clear accountability, and effective communication across all levels
Strategic Vision & Hands-On Execution: Operate at both strategic and tactical levels—setting vision, defining KPIs, and rolling up your sleeves to support the execution and optimization of growth campaigns in-market
Insights & Reporting: Build strong relationships with Japan Business and Marketing Teams and ensure alignment across initiatives. In regional leadership reviews, represent Growth Marketing, provide actionable insights, clear reporting, and thoughtful recommendations to guide strategic decisions

Growth Marketing Lead

Zuplo enables developers to do more by doing what they love, using their coding ...

Location

Salary:

Not provided

Zuplo

Expiration Date

Until further notice

Requirements

2+ years of experience in growth marketing, preferably for Developer Tools companies that have self-serve or product-led growth models
Have worked in marketing at a developer facing company or previous experience as a software developer
Be analytical and experimental. An understanding of how to drive and measure impact through execution and iteration across multiple channels and can talk to us about doing this yourself, not just managing agencies
Understand how to create audiences and can show demonstrated impact of improving conversion rates through the user lifecycle
Scrappiness to get things done and willingness to take the lead in executing ideas, experiments and concepts. You have at least a couple of great examples of doing this in the past that you're proud of (doesn't matter if they failed!)
Excellent communicator, in person and async who translates data into insights and can make fast decisions with sometimes incomplete information
Committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision

Job Responsibility

Lead the roadmap for the Growth Marketing team to creatively capture the demand created through the brand awareness we built in the past 4 years, and to build pipeline for both our self-serve and sales-assist motions
Build a pipeline of creative experiments to run and optimize (including SEO/AEO, meetups/events, targeted intent-based outbound)
Create and own campaigns end-to-end from ideation to implementation and analysis, in partnership with DevRel, Engineering and Design
Critically analyze all parts in the acquisition funnel, using insights to continuously test campaigns, calls to action, and content
Lead a culture of rapid experimentation across the website and new channels to reach our audience and continuously improve conversion rates

Fulltime

Growth Marketing Lead

We are looking for a hands-on Growth Marketing Lead to drive Koala’s acquisition...

Location

Australia , Sydney

Salary:

Not provided

Koala

Expiration Date

Until further notice

Requirements

7+ years of experience in performance or growth marketing
Proven track record of scaling a consumer brand and managing large-scale advertising budgets to drive paid channel growth
Deep, hands-on expertise across paid marketing mix, in particular Paid Social (Meta, TikTok), SEM (Google Ads)
Experience across SEO, CRM, Affiliates, TV/BVOD also a plus
Advanced in Excel and highly proficient in analytics tools (e.g., Google Analytics, Looker, Tableau)
Ability to translate complex data into actionable insights and strategic decisions
Excellent communicator & collaborator
Customer-obsessed & commercially minded with a strong understanding of business metrics and P&L management

Job Responsibility

Own paid media strategy and performance across Meta, Google, YouTube, and TikTok
Turn commercial targets into focused channel plans, budgets, pacing, and optimisation priorities
Collaborate with the growth and cross-functional teams to create full-funnel and channel-based growth strategies and ideas
Build, launch, and manage campaigns with best-practice structure, tracking, and naming conventions
Run a structured testing program across paid social and paid search
Design and run A/B tests across creative, audiences, offers, and formats
Lead performance analysis and reporting to inform decisions and guide ongoing optimisation
Build a tight testing rhythm with the Creative Strategist
Maintain daily pacing dashboards and KPI reporting across channels
Promote a data-driven, test-and-learn culture

What we offer

Hybrid working
Generous time off - volunteer, parental, Koala life leave
Fully stocked kitchen with healthy local produce
Pet-friendly office
Free Koala products with ‘mates rates’ for friends and family
Access to Employee Assistance Program with unlimited sessions for financial, work, relationship, family or wellbeing support
Career acceleration via Learning Management platform Juno, individual and team growth budgets and dedicated days
BCorp Certified, WWF Partnership, volunteer days

Fulltime

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