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Growth Marketing Lead, Korea

South Korea, Seoul · Job Posted May 03, 2026
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Job Description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The community you will join: At Airbnb, the Growth Marketing team sits at the dynamic crossroads of marketing, engineering, and data science. We’re responsible for driving Airbnb’s business performance by deploying innovative, data-driven marketing strategies. The difference you will make: As Growth Marketing Lead, you will help shape Airbnb’s growth strategy in Korea by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact in the Korean market. This role sits at the intersection of market insights, strategy, and cross-functional collaboration. You will analyze performance data, identify opportunities unique to Korea’s digital ecosystem, and work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for the Korean market. Success in this role requires strong understanding of the Korean digital landscape, including local platforms such as Naver and Kakao, and the ability to translate market insights into actionable strategies that global teams can execute.

Job Responsibility

  • Analyze performance data, customer behavior, and market trends to identify growth opportunities and inform Korea-specific marketing strategies
  • Translate insights into clear growth strategies and recommendations for Korea, partnering with regional and global channel owners who lead campaign execution
  • Drive performance across key Korean platforms including the Naver and Kakao ecosystems
  • Partner with regional channel experts, global marketing teams, Product, Engineering, Data Science, and Creative partners to bring Korea-specific growth initiatives to life
  • Represent the needs of the Korean market in global planning discussions and ensure strategies reflect local platform dynamics and consumer behavior
  • Identify and support new builds, integrations, and marketing capabilities needed to unlock growth in Korea
  • Deliver clear reporting and actionable insights to Korea leadership and regional teams to guide decision-making and continuous optimization

Requirements

  • 8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses
  • Strong understanding of the Korean digital landscape, consumer behaviors, and local platform ecosystems
  • Familiarity with the Naver ecosystem, including advertising products such as Powerlink and Brand Search
  • Understanding of Kakao platforms, including KakaoTalk and related marketing or messaging capabilities
  • Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations
  • Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments
  • Familiarity with marketing automation platforms, analytics tools, and emerging technologies such as AI-driven marketing tools or localized asset development
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