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We’re looking for a hands-on Marketing Lead to own Mindspace’s marketing strategy and execution across all German locations (Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf). You’ll lead a marketing team, build a 360° plan, run it end-to-end, monitor results, and continually optimize to hit company KPIs.
Job Responsibility
Own growth across Germany: Build, execute, measure, and continuously optimize a performance-driven marketing strategy across digital and offline channels
Drive acquisition & pipeline: Generate qualified demand across locations, products, and services
own funnel performance and partner closely with Sales on targets and conversion
Run campaigns hands-on: Directly manage and optimize key channels (paid, lifecycle/CRM, partnerships, activations), with a strong focus on CAC, conversion, and ROI
Lead go-to-market for new sites: Market analysis, positioning, launch planning, and execution with clear growth targets
Experiment & optimize: Continuously test new channels, messaging, and tactics to unlock scalable growth opportunities
Manage vendors & partners: Brief and oversee agencies and freelancers where needed, while staying close to execution
Activate the ecosystem: Drive high-impact events, partnerships, and local activations that feed into the growth funnel
Create high-performing assets: Support sales and campaigns with localized, conversion-driven collateral
Collaborate cross-functionally: Work closely with Germany leadership and HQ to align on goals, messaging, and performance tracking
Requirements
7+ years in marketing roles - must
Proven experience in people management - must
Strong German and English (written & spoken) - must
Experience in online advertising and lead generation campaign management -must
Bachelor's degree - must
Willingness to travel between Mindspace locations in Germany.
Nice to have
Experience with luxury brands or startups is a plus
Familiarity with CRM/marketing tools (e.g., Salesforce, HubSpot) - plus