CrawlJobs Logo

Growth Marketing Lead – Activation & Conversion

United States, San Francisco · Job Posted June 01, 2026
Apply Position
Job Link Share

Job Description

We are hiring a Growth Marketing Lead – Activation & Conversion to own and accelerate our mission. This is a hands-on, revenue-driving role. This role sits at the intersection of AI, growth, and personal finance — and directly impacts company revenue.

Job Responsibility

  • Build and optimize lifecycle flows across email, SMS, push, and in-app
  • Own activation, paid conversion, and engagement metrics
  • Leverage AI to improve targeting, personalization, and experimentation
  • Move fast, test aggressively, and scale what works
  • Design and execute the growth strategy that converts prospects into paid customers
  • Build and launch campaigns across email, SMS, push, and in-app messaging
  • Write copy, set up segments, QA flows, and ship quickly
  • Partner with Product and Data to implement AI-driven targeting, predictive segmentation, and intelligent messaging
  • Run continuous A/B tests across incentives, messaging, timing, and channel orchestration
  • Deeply understand onboarding friction and conversion barriers
  • Identify high-intent cohorts and unlock conversion lifts
  • Operate tools like Braze, Hightouch, HubSpot, and analytics platforms
  • Work closely with engineering to improve automation and personalization

Requirements

  • 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products
  • Strong preference for AI, FinTech, consumer tech, or subscription businesses
  • Proven Operator - You’ve directly improved activation or paid conversion metrics, and have personally built and launched multi-channel lifecycle campaigns
  • Experimentation-Obsessed - Deep experience running A/B tests and reading results, comfortable making decisions with incomplete data
  • Data Fluent - Familiar with analytics platforms (GA4, Looker, etc.), understand funnel math, CAC-to-LTV dynamics, and cohort behavior
  • Startup Mindset - You prefer execution over meetings, thrive in fast-paced, ambiguous environments, and want direct ownership of revenue impact
  • Builder First

What we offer

  • Competitive compensation
  • Equity
  • Full benefits

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Growth Marketing Lead – Activation & Conversion

8 matching positions

Marketing Lead, Growth Marketing

We are seeking an experienced, technically sharp marketing lead for Shopify's 3P...
Location
Location
Salary
Salary:
Not provided
shopify.com Logo
Shopify
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A successful track record managing SEM and product-feed-based advertising campaigns at scale (Shopping, Performance Max, or equivalent), with demonstrated ability to hit efficiency targets
  • Direct experience with product feed management and merchant center operations: feed diagnostics, disapproval resolution, eligibility optimization, and catalog scaling
  • Experience with SQL
  • Working knowledge of conversion tracking infrastructure: server-to-server signals, click ID mechanics, attribution windows, and how signal quality affects platform bidding
  • Experience partnering with engineering and data science teams on technical marketing problems (feed pipelines, attribution, measurement frameworks)
  • Ability to design structured experiments with clear hypotheses, kill criteria, and measurement plans
  • Strong stakeholder communication skills: you can translate technical performance data into clear narratives for marketing leadership and finance
  • Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance
Job Responsibility
Job Responsibility
  • Own day-to-day operations of our Google product advertising program (Performance Max, Shopping, Search Ads & more), managing campaigns against revenue ratio and efficiency targets globally
  • Design and execute high-velocity testing pipelines across bidding strategies, campaign structures, audiences, creative, and landing pages
  • Over time, extend ownership to additional emerging channels as the portfolio evolves, managing a tiered channel strategy with structured experiments and clear kill criteria
  • Own the health and growth of the product catalog that powers all advertising: eligibility rules, feed quality, Google Merchant Center policies, and disapproval resolution
  • Monitor catalog coverage and identify scaling levers, including eligibility filter tuning, MCA suspension reduction, and feed enrichment opportunities
  • Partner with product and engineering teams on catalog pipeline improvements and product vetting automation
  • Partner with engineering to maintain and improve conversion signal pipelines, ensuring signal quality, match rates, and attribution accuracy
  • Work with data science on incrementality measurement, attribution model calibration, and valuation frameworks that inform spend allocation decisions
  • Monitor signal health (click ID coverage, event volumes, platform-reported vs. internal attribution gaps) and escalate anomalies
  • Work with creative strategy to develop effective product advertising programs across the funnel
  • Fulltime
Read More
Arrow Right

Growth Marketing Lead - Germany

We’re looking for a hands-on Marketing Lead to own Mindspace’s marketing strateg...
Location
Location
Germany , Berlin
Salary
Salary:
Not provided
mindspace.me Logo
Mindspace
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years in marketing roles - must
  • Proven experience in people management - must
  • Strong German and English (written & spoken) - must
  • Experience in online advertising and lead generation campaign management -must
  • Bachelor's degree - must
  • Willingness to travel between Mindspace locations in Germany.
Job Responsibility
Job Responsibility
  • Own growth across Germany: Build, execute, measure, and continuously optimize a performance-driven marketing strategy across digital and offline channels
  • Drive acquisition & pipeline: Generate qualified demand across locations, products, and services
  • own funnel performance and partner closely with Sales on targets and conversion
  • Run campaigns hands-on: Directly manage and optimize key channels (paid, lifecycle/CRM, partnerships, activations), with a strong focus on CAC, conversion, and ROI
  • Lead go-to-market for new sites: Market analysis, positioning, launch planning, and execution with clear growth targets
  • Experiment & optimize: Continuously test new channels, messaging, and tactics to unlock scalable growth opportunities
  • Manage vendors & partners: Brief and oversee agencies and freelancers where needed, while staying close to execution
  • Activate the ecosystem: Drive high-impact events, partnerships, and local activations that feed into the growth funnel
  • Create high-performing assets: Support sales and campaigns with localized, conversion-driven collateral
  • Collaborate cross-functionally: Work closely with Germany leadership and HQ to align on goals, messaging, and performance tracking
  • Fulltime
Read More
Arrow Right

Founding Growth Marketing Lead

Founding Growth Marketing Lead role at Omnea, an AI-native platform reinventing ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
omnea.co Logo
Omnea
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in growth, demand generation and marketing in a B2B SaaS environment, ideally with enterprise buyers
  • Experience working closely with Sales, sitting in pipeline meetings, and building campaigns that turn awareness into SQLs and revenue
  • Track record of running frequent, end-to-end experiments and quantifying their revenue impact
  • Full-stack, hands-on growth marketer capable of writing copy, building and optimizing landing pages, running paid campaigns, analyzing performance, running experiments, and managing tools and systems
  • Fluency in modern growth tooling (Clay, AI workflows, micro-automations)
  • Data-driven and metrics-obsessed with conversion rates, attribution, pipeline velocity, intent signals, and CAC
  • Outstanding communicator able to simplify complex ideas, craft sharp messaging, and understand campaign psychology
  • Ambitious, hard-working with natural GTM instincts and sharp commercial intuition
  • Think like an engineer: build systems, run structured experiments, automate workflows, and scale what works
Job Responsibility
Job Responsibility
  • Build Omnea's growth engine and scale across Europe & the US
  • Architect and operate full-funnel motion, driving awareness, intent, and pipeline through experimentation
  • Partner closely with commercial associates and sales to accelerate path from awareness to revenue
  • Own the market's discovery, understanding, and engagement with Omnea
  • Take responsibility for digital ecosystem (website, paid channels, landing pages, SEO, email, content activation) and turn awareness into pipeline
  • Run fast, monthly experimentation cycles prioritizing velocity, automation, and data
  • Focus on high-impact acquisition and sales-cycle acceleration work (ads, outbound support, AI tools, Clay workflows, landing pages, rapid testing)
  • Support stuck deals with targeted nurture, gifting, and engagement mechanisms
  • Work cross-functionally with Sales, Product, and Customer to bring market insights into business
  • Play active role in shaping Omnea's market presence through events, customer stories, partnerships
What we offer
What we offer
  • Variable compensation directly tied to revenue impact and pipeline engagement
  • Potential to build out own team
  • No limits to growth in meritocracy
  • Fulltime
Read More
Arrow Right

Growth Marketing Lead

The Growth Marketing Lead role exists to make that happen, creating scalable gro...
Location
Location
United Kingdom
Salary
Salary:
Not provided
animahealth.com Logo
Anima
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–6 years of experience in demand generation, growth, or lifecycle marketing in high-growth B2B SaaS or PLG environments
  • Proven track record running multi-channel campaigns across events, content, email, partnerships, and automations with measurable ROI
  • Skilled in positioning, copywriting, and segmentation with a strong grasp of customer psychology
  • Deeply motivated by building technology that empowers people and advances AI-driven healthcare
Job Responsibility
Job Responsibility
  • Design and execute Anima’s end-to-end demand generation strategy across events, content, partnerships, and PLG
  • Build scalable growth loops, automations, and workflows that drive qualified leads and measurable ROI
  • Create and optimise lifecycle campaigns that turn awareness into activation, conversion, and advocacy
  • Develop bold events, storytelling, and social campaigns that expand brand awareness and credibility
  • Build and scale a customer storytelling and ambassador engine that turns users into public champions
  • Partner with Product to embed PLG mechanics like referrals, onboarding nudges, and sharing loops
  • Use data and experimentation to uncover new growth levers, refine ICPs, and optimise targeting
  • Collaborate cross-functionally with Product, Sales, and Customer Success to align growth systems with business impact
  • Fulltime
Read More
Arrow Right

Growth Marketing Lead

We are hiring a Growth Marketing Lead to own and scale our growth engine end-to-...
Location
Location
United States
Salary
Salary:
180000.00 - 230000.00 USD / Year
runwayml.com Logo
Runway
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in growth analytics, marketing analytics, or analytics engineering
  • Deep understanding of user funnels and conversion drivers
  • Strong experience with product and marketing analytics tools
  • Proficiency in SQL and working with event-level data
  • Experience measuring and prioritizing analytics in fast-moving environments
  • Ability to translate data into actionable insights that inform our broader marketing and growth strategies
Job Responsibility
Job Responsibility
  • Own the full growth funnel across acquisition, activation, conversion, and retention
  • Instrument and maintain analytics across the product and define all core growth events and metrics
  • Measure traffic sources, attribution, and downstream user behavior to understand true conversion drivers
  • Identify funnel drop-offs and efficiency opportunities through cohort, funnel, and experiment analysis
  • Design and run growth experiments across channels that increase conversion throughout the funnel
  • Connect product releases and feature launches to measurable impacts on growth and retention
  • Analyze SEO and organic performance through a conversion and intent lens
  • Fulltime
Read More
Arrow Right

Senior Growth Marketing & GTM Lead

Glide is seeking a Senior Growth Marketing & GTM Lead who thrives in self-direct...
Location
Location
Salary
Salary:
Not provided
glideapps.com Logo
Glide
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in growth marketing or GTM roles, with at least 3 years in B2B SaaS
  • Proven track record of driving growth at early to mid-stage startups (Series A-C)
  • Execution skills: You can write copy, build campaigns, analyze data, and optimize funnels yourself
  • Expertise across paid advertising, SEO/AEO/GEO, email, automation, analytics, social, etc.
  • Strong analytical abilities. Experience with tools like Google Analytics, Hotjar, Hex, etc.
  • Experience with marketing automation and CRM tools (we use HubSpot)
  • Comfortable working with AI and exploring how it can enhance marketing effectiveness
  • Basic understanding of web technologies and ability to work with technical teams
Job Responsibility
Job Responsibility
  • Develop and execute growth marketing strategies across channels
  • Own growth metrics and be accountable for user acquisition, activation, retention, and revenue
  • Test new growth hypotheses by designing and deploying experiments
  • Launch and manage performance marketing campaigns (PPC, social media, newsletters, etc.)
  • Build and optimize go-to-market playbook for new products, features, and launches
  • Grow conversion from free to paid with our PLG user base
  • Launch and manage multi-channel campaigns
  • Create and optimize landing pages, email sequences, and conversion funnels
  • Develop compelling messaging and positioning for business audiences
  • Build dashboards and reporting frameworks to track and report on growth KPIs
What we offer
What we offer
  • High-impact role: You'll be a key driver of growth and have a direct line of sight to your impact
  • Product people love: Our product has passionate users and product-market fit
  • Cutting-edge space: Work at the emerging intersection of no-code and AI
  • Talented team: Collaborate with world-class engineers, designers, and marketers
  • Growth opportunity: As Glide scales, you'll have the opportunity to build and lead a team
  • Competitive compensation: Base salary + equity (+ benefits for US team members)
  • Travel: Annual company-wide Glideaway, plus other opportunities to travel for work
  • Remote first: We’re a global team who works remotely and uses Slack to communicate
  • Fulltime
Read More
Arrow Right

Demand Generation & Growth Marketing Manager

We’re looking for a commercially-minded Demand Generation & Growth Marketing Man...
Location
Location
United Kingdom , London
Salary
Salary:
55000.00 - 65000.00 GBP / Year
morson.com Logo
Morson Talent
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in demand generation or growth marketing within a B2B-focused environment (events, media, SaaS or similar)
  • Strong track record of building and converting pipeline through multi-channel campaigns
  • Experience working with subscription-based products or services, ideally with a focus on B2B audiences and longer decision-making cycles
  • A solid understanding of how marketing contributes to sales pipeline, not just lead volume
  • Confidence working with data, including campaign performance, funnel metrics and ROI analysis
  • Strong organisational skills, with the ability to manage multiple campaigns and stakeholders
  • A collaborative approach, with experience working closely with sales teams
Job Responsibility
Job Responsibility
  • Own and deliver demand generation strategies that drive audience growth, ticket sales and B2B subscription revenue
  • Plan and execute integrated, multi-channel campaigns (email, paid media, social, search, content) with a clear focus on pipeline growth and ROI
  • Build and optimise lead generation and nurturing programmes, supporting prospects through a considered buying journey and converting them into attendees and subscribers
  • Play a key role in growing and retaining our B2B subscription audience, with a strong focus on lifecycle marketing, engagement and churn reduction
  • Work closely with sales teams to ensure strong alignment between marketing activity and pipeline conversion, particularly across longer or more complex sales cycles
  • Partner with content and event teams to align campaigns with launches, event calendars and commercial priorities
  • Analyse campaign performance and pipeline metrics, using data to continuously refine targeting, messaging and channel mix
  • Manage marketing automation and CRM systems to support lead scoring, segmentation and effective handover to sales
  • Monitor market trends, competitor activity and audience behaviour to identify new growth opportunities
  • Manage budgets with a strong focus on efficiency, return and commercial impact
  • Fulltime
Read More
Arrow Right

Growth Marketing Manager

The Growth Marketing Manager is a strategic and results-driven marketer responsi...
Location
Location
United States , Boston
Salary
Salary:
108800.00 - 147200.00 USD / Year
rapid7.com Logo
Rapid7
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4-6 years of B2B marketing experience, ideally in technology or cybersecurity
  • Proven experience supporting pipeline generation and executing integrated campaigns across multiple channels (digital, live and virtual events, and partner marketing)
  • Familiarity with field or regional marketing and alignment with sales organizations
  • Proficiency with marketing automation, CRM, and analytics tools (e.g., Marketo, Salesforce, 6Sense, Demandbase, Tableau)
  • Strong organizational and project management skills
  • able to manage multiple programs simultaneously
  • Analytical thinker comfortable using data to guide decisions and identify opportunities for improvement
  • Excellent written and verbal communication skills
  • strong collaborator across teams and functions
  • Proactive, detail-oriented, and adaptable in a fast-paced environment
Job Responsibility
Job Responsibility
  • Execute pipeline generation and revenue marketing programs across the West Territory
  • Partner closely with sales and marketing stakeholders to deliver campaigns and event programs that accelerate growth, optimize funnel performance, and contribute to regional revenue targets
  • Align teams around shared revenue outcomes, using insights and performance data to guide decisions, drive accountability, and ensure programs are delivering measurable impact
  • Own the day-to-day execution of pipeline generation programs across events, digital channels, and partner campaigns
  • Collaborate with Sales and SDR teams to improve lead handoff processes, track conversion performance, and strengthen marketing-to-sales alignment
  • Partner with ABM and Global Marketing to localize and activate global campaigns for regional audiences
  • Develop and maintain sales enablement materials such as campaign briefs, a monthly sales toolkit, follow-up templates, one-pagers, and more
  • Work with Marketing Operations and Business Insights teams to track, analyze, and report on campaign performance, identifying trends and optimization opportunities
  • Act as the marketing liaison for the West territory, partnering closely with Global Marketing Teams, Sales Leadership, and Partner Marketing
  • Collaborate with Global Marketing to adapt messaging, creative, and tactics to meet regional needs
What we offer
What we offer
  • Variable/incentive compensation
  • Equity
  • Benefits (where applicable/eligible)
  • Fulltime
Read More
Arrow Right