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We are hiring a Growth Marketing Lead – Activation & Conversion to own and accelerate our mission. This is a hands-on, revenue-driving role. This role sits at the intersection of AI, growth, and personal finance — and directly impacts company revenue.
Job Responsibility
Build and optimize lifecycle flows across email, SMS, push, and in-app
Own activation, paid conversion, and engagement metrics
Leverage AI to improve targeting, personalization, and experimentation
Move fast, test aggressively, and scale what works
Design and execute the growth strategy that converts prospects into paid customers
Build and launch campaigns across email, SMS, push, and in-app messaging
Write copy, set up segments, QA flows, and ship quickly
Partner with Product and Data to implement AI-driven targeting, predictive segmentation, and intelligent messaging
Run continuous A/B tests across incentives, messaging, timing, and channel orchestration
Deeply understand onboarding friction and conversion barriers
Identify high-intent cohorts and unlock conversion lifts
Operate tools like Braze, Hightouch, HubSpot, and analytics platforms
Work closely with engineering to improve automation and personalization
Requirements
2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products
Strong preference for AI, FinTech, consumer tech, or subscription businesses
Proven Operator - You’ve directly improved activation or paid conversion metrics, and have personally built and launched multi-channel lifecycle campaigns
Experimentation-Obsessed - Deep experience running A/B tests and reading results, comfortable making decisions with incomplete data
Data Fluent - Familiar with analytics platforms (GA4, Looker, etc.), understand funnel math, CAC-to-LTV dynamics, and cohort behavior
Startup Mindset - You prefer execution over meetings, thrive in fast-paced, ambiguous environments, and want direct ownership of revenue impact