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You will own end-to-end growth for Pillfolio, FIRERIX’s medication management app. This role blends product marketing, healthcare-friendly growth tactics, and AI-powered execution. Your goal is to drive user adoption, retention, and credibility in a regulated healthcare environment.
Job Responsibility:
Own Pillfolio’s growth strategy from launch to scale
Plan and execute outreach to patients, caregivers, and pharmacies
Lead App Store Optimization (ASO) and review strategy
Build and optimize landing pages, email campaigns, and onboarding flows
Work with Product & Engineering to improve activation and retention
Use AI tools for content creation, analytics, experimentation, and automation