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Growth & Marketing Associate

FIRERIX DIGITAL HEALTH INC

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Location:
Canada

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Category:
-

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Contract Type:
Not provided

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Salary:

17.85 USD / Hour

Job Description:

You will own end-to-end growth for Pillfolio, FIRERIX’s medication management app. This role blends product marketing, healthcare-friendly growth tactics, and AI-powered execution. Your goal is to drive user adoption, retention, and credibility in a regulated healthcare environment.

Job Responsibility:

  • Own Pillfolio’s growth strategy from launch to scale
  • Plan and execute outreach to patients, caregivers, and pharmacies
  • Lead App Store Optimization (ASO) and review strategy
  • Build and optimize landing pages, email campaigns, and onboarding flows
  • Work with Product & Engineering to improve activation and retention
  • Use AI tools for content creation, analytics, experimentation, and automation
  • Track KPIs: installs, activation rate, retention, CAC
  • Patient-focused education campaigns (med adherence, reminders)
  • Pharmacy-facing value propositions (patient engagement, loyalty)
  • Content partnerships with healthcare blogs and communities
  • App Store feature positioning and compliance-safe messaging

Requirements:

  • 3+ years in growth, product marketing, or digital marketing
  • Experience with mobile apps (healthcare preferred)
  • Strong understanding of funnels, analytics, and experimentation
  • Comfortable working with AI tools (LLMs, automation, analytics)
  • Clear, ethical communication mindset (healthcare-sensitive)

Nice to have:

  • Digital health, pharmacy, or SaaS background
  • ASO and paid acquisition experience
  • Early-stage start-up experience

Additional Information:

Job Posted:
January 26, 2026

Employment Type:
Parttime
Work Type:
Remote work
Job Link Share:

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