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Within the Paid Acquisition team (Marketing & Sales team department) and based in Barcelona, your mission is to drive, plan and execute new growth projects for the PPC team on all markets. Your role consists of setting up, developing and scaling new paid acquisition levers to maintain high growth standards. This is a strategic role for papernest since you will be working on new topics with high growth potential for all the markets as well as a great opportunity to learn go to market strategies and project management skills. Your role will cover several areas : digital marketing, cross team project management, SEA, data analysis and everything it takes to efficiently put in place and test new initiatives. You will be the owner of the profitability of these initiatives being responsible for the KPIs of the e2e funnel, from acquisition costs to conversion rate to revenues.
Job Responsibility:
Identify high potential growth projects: Study new acquisition channels and/or market opportunities
Structure your approach to prioritize those initiatives
Benchmark our competitors and others sectors to find the best practices
Project Management: Coordinate with the PPC team to launch projects
Coordinate with other teams (Operations, Data, CRM etc.)
Promote a test & learn dynamic
Analyze: Analyze daily and weekly performances
Work closely with all teams to challenge the performances, propose improvement actions, and decide to scale/stop the initiatives
Requirements:
Having attended engineering or a business school
Experience in analysis: you master Excel, SQL is a plus
Having an experience in marketing is an asset
Great interpersonal skills and ability to communicate with stakeholders
Bilingual in French and English, Spanish is a plus
Growth mindset: effectiveness, resilience to failures, dedication to the mission
Nice to have:
SQL is a plus
Having an experience in marketing is an asset
Spanish is a plus
What we offer:
A monthly allowance defined by Business France
Partnerships for various services in Barcelona (restaurants, sports, leisure, and healthcare centers)
A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement
100% of your round-trip transportation costs
100% of your luggage fees (up to 150kg)
Career Development: ensuring your learning and professional development