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Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all. Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities. We partner with tens of thousands of companies across France, Spain, Belgium, and Canada, serving over a million members.
Job Responsibility:
Ownership and optimization of digital marketing channels (SEA, Meta, LinkedIn, SEO, Email marketing...)
Development of targeted campaigns for specific customer segments in the Belgian market
Design and execution of growth experiments to validate hypotheses and unlock new opportunities
Creation and testing of ad creatives, messaging, and landing pages that resonate with Belgian audiences
Data-driven optimization of campaign performance, conversion rates, and ROI
Collaboration with design, content, Product, and Sales teams for integrated growth initiatives
Management of budget allocation, performance tracking, and reporting
Testing and validation of new channels and tactics as growth levers
Requirements:
At least 5 years in Performance Marketing, Demand Generation, Digital Marketing, or Growth Operations
Fluent in English and Dutch
Proven track record of developing and executing successful acquisition strategies in B2B SaaS or tech companies
Strong analytical and data-driven approach with experience using analytics tools (Metabase, Mixpanel, etc.)
Experience with A/B testing, experimentation frameworks, and budget management
Excellent copywriting skills for ads, landing pages, and sales collateral
Comfortable using marketing tools: Salesforce, HubSpot, Customer.io, Figma, Webflow/Prismic
Nice to have:
Healthcare or HR SaaS industry experience
Experience scaling growth in international or multi-market environments
What we offer:
Fair rewards. Generous equity packages complement your base salary, for permanent contracts only
Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship
All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
Flexible vacation policy and flexible working hours
Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only)
Transport. Country-specific commuter benefits
Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises
Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one
Parental leave. Extended parental leave for all new parents, for permanent contracts only