Growth Marketer

• Own the MENAP brand and marketing strategy, including regional strategy and country-specific playbooks
• Launch integrated campaigns at scale with lean budgets across brand, content, social, PR/communications, community, influencer programs, partnerships, lifecycle/CRM, events, and owned channels
• Lead major national and multi-country launches, crafting narratives, writing creative briefs, guiding creative development, and localising campaigns for cultural nuance
• Drive earned-media momentum through PR moments, creator challenges, social storytelling, and community initiatives
• Establish partnerships with platforms, telecommunications providers, marketplaces, education institutions, public sector organisations, media networks, and creator ecosystems to expand reach
• Build and mentor a small high-impact team, managing a mix of full-time staff, agencies, and freelancers
• Define measurement frameworks beyond last-click attribution, covering brand health, organic growth, and campaign effectiveness
• Document successful initiatives and create playbooks and templates to scale programs efficiently across MENAP markets
• Serve as a regional advocate and spokesperson when required, sharing market insights and customer feedback with global teams
• Operate with a founder-like mindset: set goals, manage budgets, prioritise ruthlessly, and remain hands-on in campaign execution

• 10+ years of experience across brand, integrated, and go-to-market marketing
• Experience in startup or scale-up environments and leading national or international campaigns
• Demonstrated ability to build strong brands with limited budgets through creative partnerships, earned media, and innovative marketing approaches
• Hands-on marketing experience across multiple MENAP markets with a strong understanding of cultural nuance and local storytelling
• Strong analytical judgment and familiarity with brand measurement, uplift studies, and marketing attribution frameworks
• Experience building and mentoring high-performing teams and managing agencies and creators
• Ability to collaborate cross-functionally with product, communications, partnerships, community, and performance marketing teams
• Excellent written and verbal communication in English
• Arabic, Urdu, or another MENAP language is an advantage
• Willingness to travel across the region for key launches, partnerships, and market development activities

Arabic, Urdu, or another MENAP language is an advantage