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Join the Bambuser journey leading the industry in reshaping commerce. Be part of a passionate all-star team in pursuit of reimagining the future of retail! At Bambuser, we’re not just building technology, we’re shaping culture. Video Commerce emerged in 2020 and has since become the most powerful way for brands to engage, inspire and convert consumers. We’re leading that transformation by partnering with some of the world’s most influential brands to make e-shopping come alive through video: interactive, expressive, and story-driven. People no longer want to browse a static grid of products. They want to see, ask, interact, connect, and buy because the experience leaves no doubt. We’re building the future of video commerce, and this role is central to how Bambuser evolves its go-to-market. This role sits in the high-impact space between product, marketing, data, and revenue. Your mission is to turn interest and product signals into revenue-qualified intent – efficiently, repeatably, and at scale. You will own and drive product-led and demo-led growth for Bambuser’s B2B SaaS offering by improving acquisition efficiency, “Book a Demo” conversion, activation, and retention through structured experimentation, data analysis, and close collaboration across teams. This role is accountable for turning demand into a qualified demo pipeline, not for running sales or events.
Job Responsibility:
Own the end-to-end growth funnel experiments, including: visitor → lead
lead → booked demo
demo → opportunity (in collaboration with Sales)
Design, prioritize, and execute growth experiments across product, marketing, and lifecycle touchpoints
Define hypotheses, success metrics, and decision criteria
Maintain a clear experiment backlog and learning cadence
Optimize demo CTAs, landing pages, and forms
Improve demo booking rate from: website traffic
paid channels
product touchpoints
Reduce friction in the demo request flow
Test: messaging and value propositions
form length and qualification logic
calendar flows and handoffs
Partner with Sales and RevOps to ensure demo quality (ICP fit), clean attribution and fast follow-up
Optimize onboarding, activation, and time-to-value
Connect product usage signals to demo prompts where relevant
Improve trial → demo and self-serve → demo conversion
Partner with Product and Engineering to ship small, high-impact frontend changes using feature flags and experiments
Test and optimize early-stage acquisition channels: Google Search (high intent)
LinkedIn Ads (ICP-driven)
Retargeting
Own landing pages and conversion paths tied to demo booking
Prove channel viability and efficiency, not scale paid media indefinitely
Write and test conversion-oriented copy for: demo landing pages
website CTAs
onboarding prompts
lifecycle emails
ad creative
Define and track growth KPIs, including demo booking rate, cost per demo, demo-to-opportunity conversion (with Sales), activation and retention
Instrument funnels and events (e.g. GA, Amplitude, Mixpanel, CRM)
Build dashboards and clearly communicate insights
Use data to double down on what works and stop what doesn’t
Work closely with: Product & Engineering (experiments, frontend changes)