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Smartbox is one of Europe's leading experience gift companies, selling over 3 million gift boxes per year and enabling more than 2 million experiences booked annually through a network of 30,000+ partners across Europe. Smartbox Direct is a new product line within Smartbox, in which customers purchase and book experiences for themselves rather than as a gift. The line is at an early, fast-moving stage of development, and Smartbox wishes to engage external expertise to support its go-to-market build-out.
Job Responsibility
Contribute to sharpening the ICP and core value proposition, in coordination with the Marketing Strategist and General Manager
Deliver a channel strategy across paid, owned, and earned channels, including approach, indicative spend allocation, messaging, and targets per channel
Translate the go-to-market vision into an executable marketing plan
Oversee execution of the agreed marketing program
Coordinate with agency partner Numberly to ensure effective implementation
Provide regular performance analysis, identifying what is working and why
Propose iterations to targeting, messaging, and product-market-fit hypotheses based on performance data
Coordinate with the internal content team on content production, particularly for social media
Provide channel-specific creative briefs and review output for brand and messaging fit
Act as the coordination point across teams involved in go-to-market delivery: content, agency, marketing strategy, and e-commerce
Help sequence priorities so that content, performance, and strategy workstreams can run in parallel
Report on performance, learnings, and recommended next steps to the General Manager and Managing Director at agreed intervals
Requirements
A demonstrated track record delivering measurable growth in early-stage (zero-to-one) environments
Experience designing and executing multi-channel marketing strategy from planning through in-market results
A data-driven approach to turning performance data into strategic recommendations
Comfort operating across both strategic planning and hands-on campaign execution
Strong stakeholder communication skills across a multi-team program
Professional-level English
Nice to have
Travel, leisure, hospitality, or marketplace sector experience
Familiarity with performance marketing tools and attribution across paid social and search
Experience working with or coordinating external creative and media agencies