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The Growth Lead role mixes traditional marketing and acquisition (testing new strategies, managing campaigns, gathering and analyzing data) with responsibilities unique to a quickly scaling a tech company (scaling channels, working with product leaders to tailor our UX to different audiences, and building our data infrastructure). You’ll have the opportunity to launch, test, and scale a variety of marketing channels, rotating through ownership of priority channels across SEM, paid social, and more.
Job Responsibility:
Fully own your marketing channels through monthly estimates planning, weekly budget optimization with a ROAS lens, and launching strategic tests based on your roadmap
Evaluate new marketing channels through market research and informational interviews, and make an experimentation plan to test the most promising channel
Set a rigorous bar for onboarding and/or managing media buyer agencies and contractors, helping them set their weekly strategic priorities and navigate roadblocks while evaluating their performance against our benchmarks
Work with Product and Engineering teams to create client product experiences that meet the unique needs of our audience, including designing and building landing pages across our paid channels
Analyze segment-specific performance across new creatives, draw conclusions from your work, and write and pitch new briefs to the Creative team based on your insights to fuel even higher-performing ads to be filmed
Conduct market research for your channels (including keyword research, competitive analysis, and audience targeting) to identify growth opportunities, mitigate risks, and drive data-driven innovation through constant performance measurement tests (e.g., incrementality testing, attribution modeling, lift analysis)
Requirements:
3+ years at a top digital advertising agency since graduating college and have been promoted because of stellar performance
Strong quantitative analytical skills and comfortable working in data analytics platforms and data visualization software
Ambitious self-starter who thrives in ambiguous environments and enjoys a strategic challenge
Kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights
Demonstrated commitment to doing good and helping people
Nice to have:
Experience using Looker, SQL, Google Analytics, and Google Tag Manager
Experience using Google and Bings Ads and have a track record of improving paid media campaigns
Experience designing and producing digital ads
What we offer:
Medical and dental insurance with 100% of employee premiums covered
15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
Free membership to OneMedical
$600/year reimbursable stipend for internet service
$1,000 reimbursable stipend for education and training outside of work
Up to $1,200/year student loan repayment assistance